Name: Katie Hazel
Role/years with AAF Buffalo: First year
Occupation: Creative Supervisor
Instagram handle: katiehazel
Let’s hear about your day job.
Where do you work, and what does your role entail?
Creative Supervisor at Crowley Webb. I concept and design advertising campaigns and also work with designers, art directors and print production members to make the best work that we can.
What drove you to get into the advertising/marketing biz?
I love coming up with ad concepts and using design to bring ideas to life.
What do you like best about what you do?
Concepting a multi-channel campaign
What trends or insights are you finding in your field/market?
Integrated campaigns are so important because audiences are accessing media from so many new places.
What do you find challenging in our industry?
Making an impact in less time is increasingly more important. With the use of :06 and :15 online TV spots you really have to get to your point quickly.
Describe a recent success.
We just completed a series of campaigns for M&T Bank that highlight new products and promote their NFL football relationships with the Baltimore Ravens, Buffalo Bills and New York Jets.
Tell us about organizations/charities you’re passionate about.
Our family has supported Roswell Park and the Ride for Roswell for 13 years.
What are three things you use at work every day?
My brain, computer, pen and paper
What was your first job?
I worked in pre-press at a small printer
When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?
Hanging out with my husband and two daughters
What’s one thing not many people know about you?
I love watching football
What’s your guilty pleasure?
The Howard Stern Show
What’s your favorite app or social media outlet? Why?
Instagram. Love seeing what people are doing through photos.
Describe yourself in one word.
What’s the last thing you read?
Dr. Seuss to my daughter
What’s your favorite restaurant?
What’s your favorite hidden gem in WNY?
Duff’s or Anchor Bar?
Now, let’s talk a little about AAF Buffalo.
Why did you join AAF Buffalo?
To make an impact on local ad events
What role(s) do you play on the AAF Buffalo board?
I am on the communications, education and sponsorship committees
What has been your proudest moment in your role on the board?
I am new but I hope to make an impact soon
What’s your favorite AAF Buffalo event?
What do you enjoy most about AAF Buffalo?
Helping shape events that people enjoy and gain from
How has AAF Buffalo impacted you professionally?
Meeting new people in the advertising and marketing community is great.
What differentiates AAF Buffalo from other groups?
Everyone is trying to make our industry better and we work together to put on great events to help highlight work, successes and make everyone better.
What’s one pro tip you can share with our membership that will make their lives better or easier?
Soak up the advice, insights and experiences from others so you can benefit in your own career.
Why would you encourage others to join AAF Buffalo?
There are a lot of insights and experiences that can be gained from everyone you’re surrounded by and at the events that are held.