Are you up for the challenge?

At Brand Hack, professional art directors lead teams of 3-4 students to rebrand a local non-profit organization in just 3 hours! Students sign up for the event as individuals and are assigned to their team based on their year and major. On game day, each team is briefed by the client then let go to research, sketch, render and develop a pitch. Teams then present their concepts to the client and they choose their favorite idea to move forward with. 

Since 2016, when the event was introduced, Brand Hack has been a great way to give back to the community while also gaining real world knowledge of the rebranding process. Brand Hack is anything but a typical rebranding project which can take months to complete with several rounds of revisions. However, it distills the energy and excitement of the entire process into just 3 hours without the pressures of a professional project.


Join us October 23rd from 9:00-12:30 @ Daemen College’s Haberman Gacioch Arts Center

Sign up today »


Event FAQs

Q: Do I have to be a graphic design student to participate?
A: NO, absolutely not! Copywriters to account execs in the making are encouraged to participate.

Q: I’m not the best at the computer yet, is that ok?
A: Yes! All students that sign up will be placed on teams that have balance skillsets.

Q: I don’t have a computer is that ok?
A: 100% ok. We got you covered.

Q: I’m a Freshman, am I experienced enough to participate?
A: Yupp! You’ll be placed with upperclassmen to help you out. We’re all here to learn!

Check out past year’s event recaps for more insights: 2016, 2017, 2018, 2019, 2020