“Disrupting The Big Game”
A little-known lumber company. An equally little-known ad agency from Pittsburgh. The biggest stage in the ad game: The Super Bowl. This is the journey of the making of The Journey as told by two members of the agency’s creative team. The 84 Lumber spot from Pittsburgh agency Brunner became one of the most talked about commercials in 2017. The making of The Journey begins just 53 days before the final spot is due to FOX. What follows is a wild ride pitted with unplanned disruptions along the way due to the spot’s “controversial” subject matter. It’s a ride that ultimately has its sights on disrupting conventional Big Game storytelling in a big way.
Networking happy hour: 5:30- 6 p.m. | Presentation begins at 6 p.m.
About the Speakers
Kevin Corfield – An associate creative director at Brunner in Pittsburgh, PA, Kevin is on his second stint at the agency after spending a couple years down south at Howard Merrell & Partners in Raleigh, NC. His primary accounts at Brunner are 84 Lumber and WesBanco, He’s touched nearly every piece of business that’s passed through the doors at the agency including CARE, Zippo, CONSOL Energy and Bob Evans. Prior to Pittsburgh, Kevin worked as a writer for The Walt Disney Company in Burbank, CA and Charron, Schwartz & Partners in New York City. He’s received accolades from The One Show, D&AD, Cannes Lions, O’Toole Awards, OBIE Awards and National ADDY Awards. When not working, Kevin likes to golf and run very slowly – which would actually make it jogging, but running sounds more athletic.
Derek Julin – Upon graduating from the Art Institute of Pittsburgh in 2005, Derek joined Brunner. During his first stint at the Pittsburgh agency he created memorable campaigns for Cub Cadet and Zippo. Then it was off to the windy city to work at FCB. At FCB Chicago, Derek helped create the NHL Stanley Cup Campaign “Because It’s The Cup” as well as a new global brand campaign for DOW. He also worked on a DOW campaign for the 2012 London Olympics, along with campaigns for KFC and Taco Bell. With some big city experience under his belt, he returned to Brunner and his hometown of Pittsburgh in 2012. He is currently an Associate Creative Director and works primarily on 84 Lumber. Derek’s work has been honored and recognized by The One Show, D&AD, Cannes Lions, CA, Archive, National Addy Awards, The Webby’s, The AICP Awards and Graphis.