Events Archives - Page 7 of 8 -

Preview Night 2015

February 16, 2015October 28, 2016Scott Bartels

On, Thursday, February 12, we hosted the ADDYs Preview Night for the second straight year. Over 70 people attended this event at dig Buffalo to view all the work submitted for this year’s show. Print ads, logos, TV commercials, web sites, mailers, posters and more made up the nearly 375 entries received. Thank you to Kristen Cronyn and the Ad Club Board for all their work to bring this event together and make it a success.

Wondering who won? Well, join us on Friday, March 6 at the Tralf to find out who took home gold and silver! Tickets are still available.

In the meantime, enjoy these photos from Preview Night 2015.

Blog Events

Happy New Year, From Your Ad Club Board

January 5, 2015October 28, 2016Ad Club Of Buffalo

Thank you to all who attended our first, and potentially annual, holiday bowling tournament! 11 teams donated 257 pounds of food and $100 in grocery store gift cards to the Food Bank of WNY. A special thank you to Quinlan & Company for sponsoring the event and Kenmore Lanes for hosting.

Throughout the year, Ad Club offers content-driven programming in order to make your membership valuable. But every once in a while, it’s important for us to strengthen the unity of the club by getting to know our members… And what’s a better way to do that than by giving back and indulging in some healthy competition? We hope you met a few board members, spoke with someone new, or bonded with your coworkers over their impressive performances at the lanes. Congratulations to Bob Henry from clevermethod, who earned the tournament’s individual high score with an impressive 220 points!

For those of us who didn’t score anywhere near 220, we made up for it in enthusiasm. Have you seen the team photos?

So again, happy new year from the Ad Club board. We look forward to continuing to be your professional resource and hope you’ll attend our upcoming events in 2015: UberBowl, The ADDYs and AdLabs. Thank you for your membership – without our members, we are nothing.

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Do you have event ideas for the Ad Club? Do you have feedback on the holiday bowling tournament? Contact Kelsey Hanks to submit comments.

ADDYS Events Students

AAF District Two ADDYs Winners

April 15, 2014October 28, 2016Ad Club Of Buffalo

You may have assumed the ADDYs concluded shortly after Buster Bison threw you a tee shirt during the show at the Tralf back on March 7.

Well the fact is, for those elitists who just insist on producing the highest quality creative, our local awards show was just the first stop.

District level judging was held in New York City late last month and Buffalo represented!

Three Golds and four Silvers were earned between Crowley Webb, Gelia, Print Collection and The Martin Group. In addition to the professional entry winners, St. Bonaventure University and Villa Maria College each had a student win Silver.

Here’s a look at the winning work:

Crowley Webb, ADDY Mixed Media, Gold (Advertising Industry – Integrated Campaign)

Crowley Webb, Beacon Website, Silver (Digital Advertising – B2B Website)

Gelia, Music Teachers Advocacy Poster, Gold (Collateral Material – Poster, Single)

Print Collection, See America Travel Poster Series, Gold (Collateral Material – Poster, Campaign)

The Martin Group, Lawley Marketplace Sales Kit, Silver (Sales Promotion – Sales Kit)

The Martin Group, 6×6 Lacrosse Packaging, Silver (Sales Promotion – Packaging)

The Martin Group, 6×6 Lacrosse T-Shirts, Silver (Direct Marketing – Apparel)

St. Bonaventure University, Step Up for Kids, Silver (Elements of Advertising – Copywriting)

Villa Maria College, The Bread Box, Silver (Sales Promotion – Packaging)

Results for all of the Clubs in District Two can be found here.

Next stop: Nationals in May. Winners of Gold at the District level advance automatically, Silvers have the option to pay to move on.

Congrats and Good Luck!

Events Students

Portfolio Day is Upon Us

April 7, 2014October 28, 2016Brittney Sikora

Portfolio Day is quickly approaching, happening Saturday April 12th at Villa Maria College from 9am -3pm. I know the thought of getting a portfolio together in this short amount of time may be a bit overwhelming, you may even be debating whether or not to attend the event. This time last year I was going through the same thought process. Even though I was nervous, I ended up going, and had such a positive experience. So hopefully by the end of reading this I can convince you on attending, and give you some insight on how to successfully survive Portfolio Day.

The thought of talking with pros and showing them your work may make you extremely nervous, but there’s no need to be! The pros were once in your shoes too so they get it. In the end, the nerves, sweaty palms, and stumbling of words will pay off, I promise. You’re going to get a ton of constructive feedback, which is going to help you and your portfolio in the long run. So just relax and have a little confidence in yourself!

Also, attending means you have a chance at winning a $500 scholarship. Can it be any more obvious on why you should go…it’s free money!

Buffalo is a pretty tight-knit community where everyone knows everyone, events like this are great for getting your name out there. At the moment, the thought of networking may not sound that important to you, but it may just be the most important thing you can be doing right now. You’re probably even thinking “Oh I have plenty of time for that”. But the sooner you start connecting with people in the industry the better. College goes by fast and at the end of it your going to want a job in the industry. The search for that job should begin now, not at graduation. So show up, work hard and stand out!

Just by coming to the event and showing your work you have a better likelihood of being offered an internship or maybe even a job. And if it doesn’t happen at this particular event, don’t be discouraged because people will still remember you. Bring business cards or maybe even a leave behind for the pros to take away with them and have a little reminder of you.

Come prepared to talk about your work and have questions ready. It’s just as much of an interview for you as it is for the pros. Asking questions shows your interested and may even help break the ice a bit.

The event is completely worth it I cannot stress that enough! By the end of the day you’ll walk away feeling great about yourself and portfolio.

Hope to see you all there!

ADDYS Events

2014 WNY ADDYS: Give the People What they Want

March 10, 2014October 28, 2016Jason Yates

Thanks to everyone for anther great ADDYs. Here are the highlights.

Online Show Book – See all of the night’s winners in the online show book.

Photo Gallery

Photos from the event are at Buffalo.com

Special Award Winners:
The David I. Levy Communicator of the Year: Newell Nussbaumer
The Alex Osborn Award for Creativity: Pete Reiling
The Joe Crowley Award for Service: Kim Pentheros
Future Star: Erin Doherty

Best of Show:

Congratulations to Crowley Webb for winning Best of Show with their 2013 Praxis B2B Poster Campaign.

Best of Show Judging:

See how the judges arrived at this choice for the big award

Student Best of Show:

Brittney Sikora from Villa Maria College took Student Best of Show, as well as the Voice of the People award with her Bread Box Packaging.

Judge’s Choice – Presented by Zippo:

Bruce Gifford, New York:

Beacon Website, Crowley Webb for HealtheLink Visit Site

Tyler Travitz, Chicago:

Would You Rather? Poster Series, Gelia for Smiling Ted’s

Kara Hollinger Bulla, Charlotte / Lucy Todaro, Cleveland:

2013 ADDY Campaign, Crowley Webb

Music Teacher’s Advocacy Poster, Gelia for NAfME

Creative Use of Paper – Presented by xpedx
Katz Americas Holiday Card

Best of Show Runners-Up

Annual Conference Multimedia Campaign
Gelia for NAfME

Beacon Website
Crowley Webb for HEALTHeLINK

Buffalo: America’s Best Designed City
Paget Films for Visit Buffalo Niagara

Music Teacher’s Advocacy Poster
Gelia for NAfME

AdLab Events

February Ad Lab with Bing’s Jason Dailey

February 28, 2014October 28, 2016Ad Club Of Buffalo

To kick off Ad Lab’s big move to its new location, the Saturn Club, the Ad Club wanted to bring something special that would appeal to a large audience. They delivered, and were able to bring in Bing Evangelist Jason Dailey to discuss “Connected Experiences in a Multi-Screen World”. And no, he’s not that type of evangelist.

With a large, wide-ranging audience filling the room, the new venue felt like an old home, and the crowd was excited.

@adclubofbuffalo @QuinlanCompany this #AdLab is off the chain right now.no excuse for not being here

— Griffin Jones (@GrifJones) February 25, 2014

Jason took the stage and immediately dove right into the history of screens in our lives, including a fun fact about the first search engine in 1945. The goal of the talk was to understand a few main points of multi-screen usage and how marketers can utilize this information to reach users.

First, there are a number of different devices and each one is being used for a different reason. Whether it’s social interaction, investigative research, or brain dead facebooking, marketers need to be aware of what people are looking for. Also, Jason showed that time of day matters too when using multiple devices. As the day goes on, people become less serious. Mornings are productive, evenings are for entertainment and exploration.

Now that we know the answer to the problem, a new one arises. An issue a lot of marketers will share is customizing four or more different experiences on a limited budget.

In the past, we used to just screen calls, in future we will "screen" everything! #AdLab

— Liam T. O'Mahony (@LiamTOMahony) February 25, 2014

It was a solid showing for the first Ad Lab at the Saturn Club, and great to have prominent figure from a digital powerhouse like Microsoft at our disposal. Along with the new location, the club pumped some new technology into Ad Lab by adding the ability to text or tweet your questions during the show. The experiment was a success and helped fuel the discussion following Jason’s presentation.

Keep the discussion rolling below or tweet us at @adclubofbuffalo and look for the next Ad Lab, March 25th at the Saturn Club.

Events

The Ride For Roswell 2014 – Jersey Design Contest

February 20, 2014October 28, 2016Ad Club Of Buffalo

The Advertising Club of Buffalo is proud to support The Ride For Roswell Jersey Design Contest

Design the Ride’s 2014 Extra Mile Club bike jersey. Thousands of eyes will be on your design and you’ll get recognition for putting your talent to work in the fight against cancer.

The AD Club is helping with the promotion of this contest to bring more awareness to the fight against cancer and hopefully we can share this among those in the advertising community in order to make this jersey design the best yet!

We hope not only the creative departments within our local membership, but any person who has an creative talent and wants some well deserved recognition to help a great cause.

Below is a few key points taken from the contest website http://rideforroswell.org/jerseycontest/

Review, agree to, and follow the Contest Rules and Guidelines.
Download and use the Design Diagram and
logo files (links below) to complete your entry.The Ride For Roswell Presented By West Herr logo
Roswell Park Cancer Institute Logo
Download and complete the Entry Form.
Email the Entry Form and your submission to rideforroswell@roswellpark.org by 11:59p.m. on Sunday, March 16, 2014. Be sure to write ‘Jersey Design Contest’ in the subject line.

Eligibility:

This contest is open to any professional, amateur, or student designer
You must be 18 years or older to submit a design. If you’re under 18, your parent or guardian must submit the design on your behalf

Deadline:

Entries are due by 11:59 p.m., Sunday, March 16, 2014

The winner will be announced at The Ride Kick-off on Thursday, March 27.

Entry information:

Individuals may submit up to three designs.
A separate entry form must accompany each design.
Designs must be submitted via email as a vector EPS file not to exceed 12MB in size. All text/fonts must be outlined.

Email your entry to:

RideForRoswell@RoswellPark.org

Subject line: Jersey Design Contest

The Advertising Club of Buffalo can’t wait to see what great design get’s picked by the panel of Ride For Roswell volunteers. They will select three semi-finalists from all designs received by 11:59 p.m. on Sunday, March 16, 2014. Approximately 1,500 past and current EMC members will then be invited to vote for their favorite design. The design with the most votes will be the winner. The winner will be notified by email, recognized on The Ride For Roswell website, and publicly announced at The Ride Kick-off event on Thursday, March 27, 2014.

Good luck to all who enter!

Events

Super Bowl: The Pregame

February 4, 2014October 28, 2016Ad Club Of Buffalo

Logo. Overload. Let’s mix a city already considered an advertising mecca with an influx of millions of football fans. New York City, specifically Times Square is guaranteed to be filled with two things at all times: billboards and people. Super Bowl XLVIII meant one thing: MORE billboards and MORE people.

Although at first it seemed like the Super Bowl wasn’t as front and center in NYC as it typically is in other cities, as soon as my family and I deplaned, we were hit hard with Super Bowl-specific advertising. The most noticeable ad was from the NYC/NJ host committee, boasting that it was “An event so big, two cities needed to host it.” The host committee also branded NYC/NJ mugs and texting gloves with their logo on the left hand. Those who received their welcome bags quickly became walking advertisements.

Next stop was Super Bowl Boulevard, engineered by GMC. It stretched down Broadway, from 34^th Street to 47^th Street and every inch was littered with logos. XBOX, Papa John’s, GMC, Microsoft, etc. did their best to showcase products and engage fans with interactive displays and video. Many of the brands have are headquartered and have retail locations in the city, making them familiar and accessible for fans.

The streets were filled with volunteers ready to give visitors information regarding directions, attractions, or restaurants. Their puffy, yellow winter jackets and bright yellow New Era caps, sponsored by Visa, were eye-catching, making it hard to not see them (and the Visa logo).

Retail locations such as H&M and Macy’s pulled out the big guns for this event. David Beckham was plastered on all possible facets including video billboards, busses, and the windows of most H&M stores. There was also a meet and greet with him at the location near Super Bowl Boulevard the Saturday before. Queue hundreds of screaming girls ages 20-60.

Macy’s, an already a well-known brand, especially in NYC, capitalized on the event. All windows were covered in Super Bowl welcome signs, the entire ground floor was filled with mannequins in jersey replicas, flags were hung that lead shoppers into the NFL Shop on the entire 4^th floor of the store. While my family and I have been to a lot of Super Bowls, we had never seen a retail store embrace the NFL Shop in such a way.

Social Media also played a huge role in the days leading up the big game. Verizon Wireless had multiple billboards with the hashtag “whosgonnawin,” encouraging fans to tweet their prediction. The team with the most votes decided what color lights would shine on Empire State Building the night of the game.

These few details only scratch the surface of how companies used the Super Bowl to get their name and brand noticed. Each took advantage of the millions of eyes on them and I have no doubt that engagement soared during the game and the week leading up to it.

Now, let’s see if Peyton Manning will be allowed in any more Papa John’s commercials after that game.

Events

Hey Entrepreneurs: Buffalo Startup Weekend Is Almost Here!

September 30, 2013October 28, 2016Ad Club Of Buffalo

A lot of us think about starting our own business. We experience a burst of inspiration, a sudden vision about a market gap we could fill. We are almost surprised to realize that we have the market-tested skills to make this work. We stare at the walls of our offices and fantasize about how delicious it would be to stop working for The Man.

Buffalo Startup Weekend offers an opportunity to get a taste of entrepreneurialism before cashing in your 401k. The event is slated to run from Friday, Oct. 4 through Sunday, Oct. 6 in Davis Hall at the University at Buffalo North Campus.

Registration begins at 6:30 p.m. and Buffalo Startup Weekend will then run straight through until 9 p.m. on Sunday. There will be brief interludes for eating and sleeping.

Tickets to Buffalo Startup Weekend are $50. Student tickets are $25. Registration is limited and is currently available online. Over five hundred people are currently registered.

Buffalo Startup Weekend is sponsored by the University at Buffalo and 360 PSG.

The Buffalo Startup Weekend reports that “Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.”

All are welcome at Startup Weekend — programmers, marketers, designers, public relations wonks, accountants, you name it — because anyone with business or creative skills can play a role in the launch of a new business.

Here’s how it works:

Participants show up on Friday night, have dinner, and listen to a series of short pitches for new businesses (if you have an idea, prepare to present your pitch). Everybody votes for the top ideas, and then teams are formed around the winners. The teams get organized and make a game plan for Saturday and Sunday’s work.

Starting at 9 a.m. Saturday, the teams work as hard as possible for as long as possible to get their startup launched. Coaches will be available to help work through thorny issues. The work can go as late as necessary…or not stop at all.

The same process on Sunday — but the teams also need to prepare for presentations at 5 p.m. Following presentations, the judges will select winners and award prizes, and you will go home, your head swimming with ideas, connections, and probably enough caffeine to kill a horse.

The top three teams will receive prize packages that include professional web design and hosting, legal advice, marketing assistance, Venture Club memberships, and tickets to Helium Comedy Club, among other items. For a full list of prizes, visit the Buffalo Startup Weekend website.

This year’s judges include John Seman, president and CEO of Launch WNY; noted entrepreneur and advisor Aron Solomon, entrepreneurial law expert Diane McMahon; Brigid Doherty, executive director and secretary of the James H. Cummings Foundation; and Adrian Roselli, vice president of Algonquin Studios.

Buffalo Startup Weekend can be followed on Facebook and Twitter.

AdWeek Events

Ad Week 2013 – From Reverse Mentoring to Questioning It All…

September 29, 2013October 28, 2016Ad Club Of Buffalo

Whoa! What a whirlwind week we had to close out September! Another Ad Week – generously sponsored by The Buffalo News – is officially in the books. And this year, we did not disappoint.

Hopefully you got as much out of it as we did. The panels and speakers were engaging and informative. And the crowds (thanks to you) were large and lively. If you ask us, that’s a great recipe for success.

In case you didn’t make it to all of the events, here’s a quick synopsis in short-bit Twitter form.

Tuesday: AdLab – Leadership at Every Level – In partnership with Performance Management Partners and Leadership Buffalo

We had a great crowd to kick off the Ad Week festivities and re-open another season of our popular AdLab series. All in attendance were very eager for a great discussion on reverse mentoring and how can generations work together.

As our AdLab offerings evolve, you’ll see more topics like this, which break from the typical marketing/communications topics and additionally explore leadership and best practices.

Throughout the year it should make for a nice mix of shop talk, but also bolster skills that will help us become more well rounded leaders in our field.

What we learned: Since anyone at any age or stage of their career can lead, there’s no reason to let generation gaps get in the way of good work. Leaders can emerge at any age or any level.

Wednesday: Social Media Coffee Talk with Craig Kanalley of the Buffalo Sabres

This Ad Week event was bright and early and had another great turnout. In conjunction with the Buffalo Niagara Partnership and the Social Media Club of Buffalo, the Ad Club hosted Buffalo Sabres Social Media Manager Craig Kanalley. Craig shared his story of being successful so quickly in the social media world, taking his talents from Buffalo, to Chicago, to New York City and now back to Buffalo.

What we learned: No matter how far you go or how successful you become, there’s always that chance to land your dream job back home. Craig did just that.

Thursday: The Golden Age of B.S. Bob Hoffman, author of The Ad Contrarian

%#$@ this was a great presentation! Pardon our French but some of Bob Hoffman’s passion rubbed off on us. He certainly didn’t disappoint the crowd by making us think about present-day advertising and shooting holes in commonly held beliefs.

What we learned: Bob believes it’s all B.S. The DVR hasn’t killed television advertising. Social media isn’t the be-all, end-all. Good creative still wins out in the end.

Friday: Ad Club After Hours

We raised a glass to a successful Ad Week at Lobby Bar at Statler City! Fun was had by all after what we believe was an invigorating and educational week.

What we learned: Every week should end with a Happy Hour!

We’ll see you at the next Ad Club event!