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Board Spotlight: Caitlin Higman

Name: Caitlin Higman

Role/years with AAF Buffalo: 2018/2019 ADDY Co-Chair/Board Member since May 2018

Occupation: Brand Manager- The Martin Group

Let’s hear about your day job.

 

What do you like best about what you do?

I love the feeling that you get when you see the tv commercial you helped produce come on tv or when you drive down the 33 and see the billboards you helped coordinate. There’s nothing like the feeling you get knowing that your work is impacting your community.

 

Tell us about organizations/charities you’re passionate about.

There are truly so many organizations and charities it is difficult to pick a favorite, however, two that stand out in my mind are Ronald McDonald House Charities and Be The Match- The National Bone Marrow Donor Program.

In 2011, one of my best friends, a hodgkins lymphoma survivor, was diagnosed with cancer for a second time, but this time with AML Leukemia. She required a bone marrow transplant which she received in Boston, hundreds of miles away from our home town. She was away for about three months during which time her family was able to stay at the local Ronald McDonald House to be close to her. This inspired my first internship in marketing at my local Ronald McDonald House, where families of patients in local hospitals can stay completely free of charge for as long as they have the need. There I met multiple families who shared stories of hope that would not be possible without the housing provided by Ronald McDonald House!

Be The Match is the national bone marrow donor program and registry. Similarly to Ronald McDonald House, I was inspired my best friend’s diagnosis to seek out the registry as a way to potentially help another family who was searching for a match for their family member. Fortunately for my best friend, her sister was a perfect match and they did not have to wait for a registry match, but not everyone is that fortunate. My decision to join the registry was affirmed on the fifth anniversary of my friends’ transplant when my brother, who had been on the registry for over ten years, was matched with a complete stranger. One year later, he become a donor and the recipient of his bone marrow is alive today because of his donation. I feel that simply providing one swab from your month is a small price to pay for potentially saving someone’s life. I strongly encourage anyone and everyone to consider joining the registry!

 

What are three things you use at work every day?

Post-it notes, highlighters and a planner! When managing any kind of project, I feel like these things are essential!

 

When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?

Most of my free time goes to testing out new recipes-I’m a huge baker! I love making everything from chocolate and ice cream, but my real passion is decorating. My first job in high school was making wedding cakes which was when I fell in love with baking. From there, i explored ice cream and chocolate as well as cookies and other pastries. If I won the lottery, I would absolutely open my own bakery!

 

What’s one thing not many people know about you?

Growing up I always wanted to be an elementary school teacher! I would have never imagined that I would be in marketing and advertising today.

 

What’s your guilty pleasure?

Reality TV- mostly Bravo shows!

 

What’s your favorite app or social media outlet? Why?

Pinterest! I get so many ideas for how to organize, cook , bake, etc. I’ve discovered so many life hacks from Pinterest- I could spend hours on there!

 

Describe yourself in one word.

Organized

 

What’s your favorite restaurant?

Edibles- In Rochester

 

Duff’s or Anchor Bar?

Surprisingly- neither! I love Buffalo and all of it’s traditions but chicken wings is one thing I can not get behind. Sorry, wing fans!

Now, let’s talk a little about AAF Buffalo.

 

Why did you join AAF Buffalo?

After attending last year’s ADDYs, I was interested in helping to plan the event. It just so happened that our agency board representative was about to relocate across the country leaving a board position open on the eve of The Martin Group beginning to plan the 2018-2019 ADDY Awards. I stepped in to plan the ADDYs and fill that empty board position.

 

What role(s) do you play on the AAF Buffalo board?

Currently, I’m responsible for co-hosting the 2018-2019 American Advertising Awards aka the ADDYs!

 

What’s your favorite AAF Buffalo event?

The Addys- of course!

 

What do you enjoy most about AAF Buffalo?

I enjoy meeting other young professionals in the field and hearing about their experiences and perspectives. It’s interesting to hear how different each person’s experience can be when we all work in the same industry in the same city.

 

How has AAF Buffalo impacted you professionally?

AAF Buffalo has forced me to get outside my comfort zone and network with more professionals in our industry. As a fairly recent college grad, networking is not my strong-suit, but AAF Buffalo events allow me more opportunities to network in more casual settings.

 

Why would you encourage others to join AAF Buffalo?

AAF provides a wonderful opportunity to young professionals in the advertising and marketing industries to connect socially and professionally. It’s not a huge time commitment as member but the reward is great!

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The Big Tip-Off 2018: Raising the bar(tending)

Last Thursday, we hosted the eighth annual Big Tip-Off event. For those of you new to AAF Buffalo, this is an event in which we root for our favorite bartenders from the Buffalo ad industry to raise tips for scholarship opportunities for local students. With four rounds, contenders had their chance to dance with the best of the best in marketing. This year, we raised the standard (and our glasses) in both attendance and scholarship fundraising efforts. With over $4,000 raised in tips alone, and over 180 guests, the event was a great kickoff to the club year.

A special shout-out and congratulations to Crowley Webb, this year’s winning agency who raked in an impressive $1,371.

A special thanks is owed to our celebrity bartenders who worked hard at their cocktails!

Jim Crowley from Crowley Webb
Chelsea Carney from Mower
Michael Tsanis from The Martin Group
Ashley Everett from Quinlan
Tess Felton from Luminus
Jared Threat from Mr. Smith
Larry Robb from FARM

Hats off to everyone who attended, donated and bartended. Let’s raise the bar even higher in 2019!

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Board Spotlight: Josh Gumulak

AAF Buffalo: Member Spotlight

Name: Josh Gumulak

Role/years with AAF Buffalo: 1 year; current – Treasurer; previous – Programming Chair

Occupation: Account Executive @ Gelia

Twitter handle: @joshgumulak

Instagram handle: @joshgumulak

Let’s hear about your day job.

Where do you work, and what does your role entail?

Gelia – My role as an Account Executive is to effectively manage expectations, both with our clients and our internal teams. Doing this well helps Creative and Media to understand what will work best to help achieve our clients’ campaign goals, all the while setting our clients up for success by knowing when to expect deliverables and how the tactics we’re executing are working with the strategy we developed to push their brand forward.

What drove you to get into the advertising/marketing biz?

I’ve always been intrigued by branding and how specific elements of certain brands mean so much to large groups of people. What specifically pushed me into the field was a course at Canisius College taught by an ex-industry exec. The stories were too good to pass up.

What do you like best about what you do?

Experiencing the creative process firsthand. Account service maintains an up-close-and-personal relationship with our agency’s creative team, and it’s always been something that’s driven me throughout my career. An account executive and an art director may look at an identical client request in completely different ways, but work together to learn from one another’s perspective and find the best solution for our client. I think there’s something to be said from learning from others with a completely different outlook.

When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?

Basketball, golf, and reading – I love to stay active, and really enjoy getting out for a run at a local park or gym. Golf is great to get outside in our limited summer months. Most of what I read helps me to improve in my career and learn from those that have done it before.

If you could choose any song to represent you, what would it be?

Successful by Drake.

What’s your favorite app or social media outlet? Why?

Instagram – We live in a visual world now more than ever. Insta does a better job than anyone else capturing that.

Describe yourself in one word.

Passionate – I strive to give my “all” in everything I do, no matter how simple or complex what I’m working on or experiencing may be.

What’s the last thing you read?

Powerhouse by James Andrew Miller – This book is the oral history of Hollywood’s Creative Artists Agency (CAA) – one of the largest talent agencies in the world. The stories of agents that manage Hollywood’s top talent and what comes with it are truly incredible.

What’s your favorite restaurant?

Russell’s – The filet mignon is excellent and the ambience is a close second.

What’s your favorite hidden gem in WNY?

Public House on the Lake – Located right on the water on Route 5, Public House is my go-to summer spot around Buffalo.

Now, let’s talk a little about AAF Buffalo.

Why did you join AAF Buffalo?

I joined AAF Buffalo to be a part of the larger advertising and marketing community throughout our city. Our chapter is a great way to learn from other members of the field and collaborate to push our industry forward within Buffalo.

What role(s) do you play on the AAF Buffalo board?

I’m currently AAF Buffalo’s Treasurer and responsible for chapter budgeting, financial planning and reporting, and funding. As I’m stepping into the new role, I hope to use the foundation our previous board members set to aid in continuing to host valuable events for our members where they can gain experience, a professional network, and enjoy themselves. I’ll also be heavily involved in planning the 2019 American Advertising Awards. Previously, I worked as our Programming Chair to help in developing our 2018-2019 Spotlight Speaker Series, as well as other events.

What’s your favorite AAF Buffalo event?

The Big Tip-Off. Open bar on a summer night patio? Sign me up! Plus, it’s one of our most fun events where you can meet a lot of fellow professionals in the area, all while raising money for our scholarship funding.

Have you made any life-changing connections through AAF Buffalo?

Yes – I strongly believe this is one of the biggest strengths of the club. I have met people that I can learn from and grow with throughout the length of my career, and developed some great friendships along the way.

What differentiates AAF Buffalo from other groups?

Member dedication. The members of the board genuinely care about how our chapter is performing and are constantly thinking of ways to make improvements. Our goal is to win Club of the Year and in doing so, consistently put on great events and maximize value for our members. I think our growth in recent years is a direct indication of that.

Why would you encourage others to join AAF Buffalo?

The club is an excellent opportunity not only for industry growth within Buffalo, but also for your own career. The choice to join often shows that you are willing and have a strong desire to learn everything you possibly can about our field, as well as positively impact the community. The connections you make won’t hurt either!

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Board Spotlight: Grace de Rosa

Name: Grace de Rosa

Role/years with AAF Buffalo: A year and a half

Occupation: Graphic Design

Instagram handle: greats_de_rosa

Where do you work, and what does your role entail?

I work for Telesco Creative Group as their graphic designer. My role can change from day to day – concepting, design, proofreading, production, etc. It varies everyday – I can never get bored. Every day I get to add more skills to my arsenal and grow as a professional.

What drove you to get into the advertising/marketing biz?

I probably began where most designers began, as an art kid. In college, I took an Advertising Design class in my junior year and I was sold from then on. The challenges and thought, accompanied by powerful design, attracted me to advertising.

What do you like best about what you do?

My favorite aspect of advertising is seeing our designs out in Buffalo. Most of the day, I am at a computer and just see my finished design on my screen. To see it out in the environment is super cool.

What advice do you have for emerging talent in your field?

For designers – keep creating. It can be difficult after a long day to even look at another computer screen, but having something of your own that you can work on at your own speed and ability will keep you sane. Advertising can be fast-paced, stressful and even irritating when clients don’t agree with your design decisions. Creating something by your own rules and just for fun is just that – fun.

What are three things you use at work every day?

Felt tip pen – I have one in every location in my life (work, car, bags, shoes…)

Trello – and on the sixth day, God created Trello. But seriously, it organizes projects and keeps comments/production notes/billing/sanity all in one place.

Paper – I have several sketchbooks and notepads but it seems like I like to sketch on whatever available paper is around just to get the idea out in case I lose it…I think I learned that from Greg Meadows.

What was your first job?

My first real job was at Tops all throughout college. I don’t miss working in customer service, but it did teach my how to be patient, how to handle “difficult” people, and how to be efficient.

When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?

I own a ballet studio with my sister where we teach adult ballet and Pilates classes. I am also connected to my original ballet studio and perform professionally with them. My husband and I also own a photography studio and regularly shoot engagements, weddings etc. Outside of that, I love to spend time with my sarcastic husband, explore the outdoors and snuggle with our two overweight cats.

What’s one thing not many people know about you?

I think the fact that I dance ballet professionally is always surprising to people.

What’s your guilty pleasure?

I like to watch really terrible sci-fi movies with good pals. I am not proud of it, yet I kind of am.

What’s your favorite app or social media outlet? Why?

That would have to be Instagram, but I think that’s just a designer thing being that we’re visual thinkers. Cameras on phones are now almost better than most DSLRs and Instagram allows for quality imagery. I could scroll the day away.

What’s the last thing you read?

I just finished dog-earring a book called Young House Love. It’s written by a married couple who share over 200 DIY projects for your first home. They’re super creative and thrifty, and I have in mind to put a few into practice in my tiny apartment.

What’s your favorite hidden gem in WNY?

That would have to be my hometown – Youngstown. It’s nestled 30 miles north of Buffalo on the Niagara River and Lake Ontario. It’s a little town on the lake, and it’s beauty is unparalleled to any I have seen in WNY to date.

Duff’s or Anchor Bar?

I might have to say neither – my dad has been making kick-ass wings at his house since I can remember and I’ve never had one as good. So I guess my answer is Denny Gruarin’s.

 

Why did you join AAF Buffalo?

Every success/opportunity/internship/award I received in college was directly linked to AAF Buffalo. Not only did I want to stay connected as a now-professional, but I wanted to join to share with students the endless benefits AAF has to offer.

What role(s) do you play on the AAF Buffalo board?

My main role is on the Academics committee. As a recent college student, I felt my skills best suited Education. I am also on the Communications and Membership committees, aiding with graphic design needs.

What has been your proudest moment in your role on the board?

I think my proudest has been on the academic committee. We have had some solid new ideas put into practice for students in this upcoming year, and I am really excited for students to utilize us for their professional future. I also loved running portfolio review – an event that greatly benefitted me when I was a student. It’s fun to push students to live up to their potential, and watch as they graduate and get their first design job.

What’s your favorite AAF Buffalo event?

Preview Night, it’s just so awesome to see everyone’s best work. I’m a tactile person, so being able to lift up work (gently) and see it in person is really nice.

What do you enjoy most about AAF Buffalo?

All the people I have met.

How has AAF Buffalo impacted you professionally?

As a student, AAF Buffalo opened all the doors for me. It led to both my internships at Quinlan and Block Club. It led to my national ADDY award in my senior year. It led to my current, awesome job at Telesco Creative Group. Only two years into the industry, AAF Buffalo has already helped me to begin my professional career.

Why would you encourage others to join AAF Buffalo?

It’s so beneficial. AAF is designed for you – we’re a resource for you! There is no reason not to join. Unless you really dislike winning awards, seeing professional speakers and beer. And no one dislikes beer.

ADDYS Announcements Blog Board Industry Updates Latest News Stuff

Awarded at ADMERICA

By Dan Nesselbush

The annual gathering of the American Advertising Federation brought club and industry leadership together in Chicago for four days of education, networking, and awards at ADMERICA 2018. We bring you these updates from The Windy City:

Accolades for AAF Buffalo

While we came up a little short on our goal of a repeat as Club of the Year, we were still happy to exit Chi-Town with a stack of awards deeper than a pizza pie at Lou Malnati’s. AAF Buffalo received eight awards in the AAF’s Club Achievement Competition! For those of you keeping score at home, that’s 19 awards over the last three years.

2018 Club Achievement Awards 1st Place:
• Communications
• Programs
• Membership

2018 Club Achievement Awards 2nd Place:
• Advertising Education
• Public Service
• Government Relations
• Club Operations
• Diversity and Multicultural Initiatives

A huge thank you goes out to each and every member of our board of directors who contributed to another successful year: Tim Bouchard (Luminus), Kyle Rogers (BlueCross BlueShield of WNY), Josh Gumulak (Gelia), Andrew Bevevino (Martin Davison Public Relations), April Brown (Delaware North), Shannon Silva (dPost), Ally Balcerzak (Lloyd), Erin Haskell (Great Lakes Orthodontics), Brittany Klotzbach (Gelia), Jillian Minderler (Quinlan), Jaime Applegate (NOCO), Grace de Rosa (Telesco Creative Group), Teresa Carosa (Independent Health), Paige Meckler (Crowley Webb), Lauren Carmer (FARM), Greg Pokriki (Invest Buffalo Niagara) club admin Tina Pastwik, and our student liaison Noah Herman. They balance their work and family, yet still find a way to volunteer their time and energy throughout the year to make club initiatives happen.

It would be remiss of us not to thank our members, corporate members, sponsors, and the employers of our board members for their tremendous support throughout the year. Your participation allows our organization to thrive and create opportunities for all involved in the marketing communications field in Western New York, and that backing is greatly appreciated.

 

Shout-Out to SU

The student team from Syracuse University, members of AAF District 2, earned first place in the 2018 National Student Advertising Competition for their Ocean Spray campaign.

The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semifinal, and national levels.

 

Celebrating Diversity

The AAF’s Mosaic Awards recognize companies, agencies, and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Our attendance at last year’s awards ceremony inspired the board to promote these practices at the local level with the creation of the CommUNITY Award for Inclusive Advertising. The local award in the American Advertising Awards competition recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted, and dynamic groups they are. While you’re working on your 2019 submissions, check out a couple of winners from this year’s Mosaic Awards.

FCB Health | Gay Men’s Health Crisis (GMHC): Blood Equality: Blood Dumpster, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

FCB West | Levi Strauss & Co: Circles, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

 

THE American Advertising Awards

The larva that is an 11th hour scramble to stuff envelopes and fill out online entry forms each January turns into the beautiful butterfly known as the American Advertising Awards each June. The national show honors the best of the best in advertising. While our Spotlight Speaker Series pals from Brunner brought home a few gold awards for their work on The Journey, it was also great to see a lot of creative work that wasn’t necessarily on our radar before. You can see all the winners at the 2018 American Advertising Awards website. Here is a personal favorite from the night.

Lonely Whale Foundation “Sucker Punch” Directors Cut from CURIOSITY SHOPPE on Vimeo.

Come on. Who doesn’t like watching people being slapped by a tentacle in slow motion?

Once again, ADMERICA provided great opportunities for our executive board to hear from industry leaders and champions of diversity initiatives, meet with our fellow AAF chapters, attend a slew of workshops, and draw inspiration from the best of the best at the American Advertising Awards.

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Don Nichols Scholarship 2018 Winners

Congratulations to the 2018 Don Nichols Scholarship winners!

For this year’s competition, students were asked to submit work related to the theme of racial inequality. Although we are half a century past the civil rights movement, our nation’s news is still filled with cases of racial imbalance.

Submissions could represent the creator’s take on this situation, as well as their thoughts, beliefs, and opinions on what can be done to help. Students were given creative license to submit their entry as an advertisement, booklet, essay, poem, illustration, multi-media piece, photograph, or virtually anything they could imagine.

The scholarship competition was open to all Western New York undergraduates in design, writing, communications, illustration, photography, and fine arts. Entries were judged by a panel of professionals from Crowley Webb. And the results are in.

Congratulations to this year’s winners:

$1,000 First Prize: Travis Springer – Villa Maria College

$500 Second Prize: Wendie Scherer – Villa Maria College

$300 Third Prize: Francesca Bubb – Villa Maria College

Honorable Mention: Malika Kodiak – University at Buffalo

 

About the Don Nichols Scholarship

Don Nichols began teaching at the Albright Art School. He founded its Graphic Design Program in 1950 and brought it to the University at Buffalo where, until his death on July 7, 1987, he served as the program’s head and an extraordinarily dedicated teacher. He educated hundreds of graphic designers, a number of whom attained national prominence. Nichols received the Osborn Award for Creative Excellence from the Art Directors/ Communicators of Buffalo and the Chancellor’s Award for Teaching from UB in 1982.

 

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Recap: Tad Carpenter Spotlight Speaker Series

On May 16, 2018 at Big Ditch Brewing Company, it was a full house for Tad Carpenter’s Spotlight Speaker Series talk! Who better to end our 2017-2018 Speaker Series than Tad? He led an exciting talk all about bringing a message to life through branding, packaging, and illustrative-based design. He gave us a look into the process behind his work and took us behind the scenes of his most famous projects. 

He spoke about how hard work and luck align, and continued to offer pieces of career-wisdom like:
• The importance of play (check out sunday-suns.com!)
• The positive impact that taking risks can have on your work and career
• The gratification that passion projects bring (like the incredible work he’s done for Boulevard brewing Co.)
Tad was an incredibly engaging speaker and we feel lucky to have been able to bring him to Buffalo. He took us on a creative journey and left us with one important piece of food for thought: how can design better the world around you?
 
Tad Carpenter is a Missouri-based designer, illustrator, author, and teacher, known for his vibrant and playful designs. He co-runs the design studio Carpenter Collective with his wife, Jessica. The studio handles everything from branding to strategy and design for its clients, which include Target, Coca-Cola, Macy’s, Old Navy, Conan O’Brien, Adobe, and MTV, among many others. You may recognize his colorful and whimsical poster work for John Mayer, Bob Dylan, Radiohead, Paul McCartney, and Dave Matthews Band, to name a few. Carpenter’s work has appeared in numerous publications, and he’s written and illustrated over a dozen children’s books. He currently teaches graphic design at the University of Kansas.
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Skillshop Recap: The UX/UI Balancing Act

This past Tuesday, FARM hosted our second Skillshop of the season. Adam “Beav” Bauer led us through a 101 course on user experience (UX) and user interface (UI). He shared advice, tips, tricks, and predictions with 17 eager student from several of Buffalo’s finest companies and agencies.

In case you weren’t one of the lucky ones in the audience, here’s what you missed.

UX vs. UI

Beav started out by helping us realize the differences and interplay between UX and UI. Ideally, you’d want someone dedicated to the visual design, layouts, and typography of UX while another brain concerns itself with the journey mapping, wireframes, and user searches of UI. But not every company has that luxury. So how do you manage both sides of the digital experience to promote good experiences and prevent bad ones? Start by solving problems.

Journey Mapping

To uncover these problems, Beav stressed the importance of journey mapping — thinking about the people, tasks, questions, touchpoints, emotions, and weaknesses — during the discovery phase. It’s a valuable opportunity to reveal significant gaps in the way your client’s business and/or online presence is performing, as well as reveal low-hanging fruit your clients haven’t seen before.

Data Gathering & Interpretation

Dig into the data and implement what you learned in the Google Analytics Skillshop. As you pull out insights, Beav advised you evaluate the site map, change hierarchies, and use the results to design with purpose.

User Interface

Once you’ve identified your direction, Beav led us through how to develop solid wireframes, including layout elements, suggested pieces, and a logical hierarchy. Every client’s online presence presents unique challenges, so Beav guided us through how to tackle them using strategic design.

Frameworks

Even if your style is design for desktop first, Beav reminded us to always think mobile. HIs top tools for responsive and adaptive frameworks? He recommends Bootstrap, Foundation, Skeleton, and Gumby.

Testing

Make sure your website works for everyone involved: the CEO, e-commerce, the developer, the customer, and marketing. Beav urged us to test. Test, test, and then test again. As many times as it takes, A/B test everything. By thoroughly reviewing your website, you’ll be able to refine it to get the best results for your client.

Looking Forward

Where is the digital user experience going from here? Off screen. With the growing prominence of personal assistants like Siri and Google Home, Beav dropped this knowledge bomb on us: 30% of digital marketing will not be on a screen by 2020. Be prepared for that evolution.

Whether you’re contributing to the research, messaging, design, or development of your client’s digital presence, keep in mind these UX/UI tips and best practices for a website your clients and their customers will love.

 

By Lauren Carmer

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2018 Portfolio Review Recap

On Saturday, April 7, Villa Maria College hosted the annual 2018 Portfolio Review. As Part II of the AAF Buffalo Portfolio Series, this event focused on putting what students learned from Part I, the Portfolio Seminar, into practice. Art directors, graphic designers, freelancers and other visual communication professionals from all over Buffalo came ready with business cards in tow and advice at the ready. Senior, junior, and sophomore students from Villa Maria College, University at Buffalo, Buffalo State College, Daemen College, and Rochester Institute of Technology were also in attendance and ready for professional feedback and insightful guidance.

Designed like speed networking, the Review consisted of one-on-one interviews with a professional and a student to assess the student’s portfolio and provide critiques when needed. The Review allowed for the students to not only gain interview practice, but also learn about how to most effectively talk about their work in the time allotted. Not only is this event beneficial for student portfolios, it is also an excellent networking event for those nearing graduation. Many past attendees have gained connections, internships and even jobs from the Portfolio Review!

Students presented their work from 10 a.m. to 3 p.m. with an intermission for lunch. This allowed for even more networking opportunities for students to connect with professionals after their quick interview. At the end of the review, we asked our professionals to vote on the “best” portfolio in their expert opinion, and who was most deserving of our three scholarships.

Congratulations to these three students, who not only took home professional validation, but also an AAF Buffalo scholarship as well:

1st Place: Francesca Bubb – Villa Maria College

2nd Place: Cassie Chu – Buffalo State College

3rd Place: Emma Roberts – Buffalo State College

And a special thank you to our professionals who gave up their Saturday morning for us:

Katie Arcara from The Chapel
Peter Arcara from Dpost
April Brown from Delaware North
Darryl Colling from Crowley Webb
Joe Conti from The Revs Agency
Collin Corcoran from Delaware North
David Gram from Say What Group
Nicole Reinard from Crowley Webb
Jamie Ruminski from Delaware North
Zack Schneider from FIFTEEN
Brittney Sikora from White Bike
Megan Sweeney from Gelia
Sarah Walczak from Farm
Amanda Widzinski from Crowley Webb
Jason Yates from Gelia

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The D2 Addy Goes Too

Creative ideas take an interesting journey, each one unique. Some come from an organized ideation session full of tried-and-true brainstorm techniques. Others are a 2 a.m., wake up out of a deep sleep to jot down a note type idea.

The ideas below share a common path, though. These ideas all won a District 2 Addy award. Congratulations to the Buffalo winners!

Silver

Poster

Worry Not About Your Widow Poster

Crowley Webb

Irish Classical Theatre Company

 

Silver

Poster

Yes Your Mates Are Mourning Poster

Crowley Webb

Irish Classical Theatre Company

 

Silver

Outdoor Board

Eat Smart Outdoor – Reruns

Crowley Webb

Eat Smart

 

Silver

Integrated Advertising Campaign – Regional/National – Consumer

Eat Smart – Mixed Media

Crowley Webb

Eat Smart

 

Silver

Integrated Brand Identity Campaign

New Buffalo Shirt Brand Identity

White Bicycle

New Buffalo Shirt

 

Silver

Sound Design

NBA Dual Chrome

dPost

New Era Cap Company

 

Silver

Student – Consumer Campaign

Daemen All High: See and Be Seen

Daemen College

 

Congratulations again to all the D2 Addy winners! Thanks for making Buffalo proud.