Now that The Big Tip-Off is behind us, it’s time to gear up for one of the biggest weeks on the Advertising Club calendar – Ad Week. Cheers to those that filled the tip jars at Soho; it was our best year yet with over $4,000 raised for education programming.
Ad Week comes right at the start of the Ad Club membership year, which makes joining, if you haven’t already, even more essential. Get the most bang for your buck on Ad Week events and many more throughout the year by joining today.
The lineup for the 2013 session is pretty exciting, if we do say so ourselves. Much like you’ve experienced from past Ad Weeks, expect to be engaged, educated and have a little fun.
Thursday of Ad Week, in particular, is a day we’re really anticipating. It’s our Ad Contrarian presentation called “The Golden Age of BS.” Bob Hoffman will discuss the myth of advertising interactivity; the appalling language of brand babble; the massive fraud of display advertising; the fantasy of social media marketing; and the rise and fall of false advertising prophets.
It will definitely pique your interest.
Whether you decide to attend one event, or come for the whole week, we’re confident you’ll walk away with some inspiration and some industry insight that’s sure to impress your colleagues back at the office.
So here’s the rundown for the week:
Tuesday, September 24
Ad Lab with Leadership Buffalo & Performance Partners
Leadership at Every Level (Because Great Mentoring Goes Both Ways)
Templeton Landing | 2 Templeton Terrace, Buffalo
Cash Bar & Hors D’oeuvres @ 5:15 p.m. | Presentation @ 6 p.m.
Student Members* $5 | Members: $10 | Non-Members: $25
Explore how leadership happens at every level. Having 20 years of experience under your belt is no longer required to take ownership of a project, but with painstakingly visible differences between Millennials, Generation X and Y, a trend has become more apparent. The industry-wide trend we’re talking about is sweeping the marketing world and it’s called “Reverse Mentoring.”
It can lead to professional development and overall better leadership skills for promoting key business objectives such as building community and public relations, increasing lead generation and sales, and enhancing brand awareness, especially in the ever-evolving social media and digital spaces.
Wednesday, September 25
Coffee Talk with Craig Kanalley
Real-time advice from Buffalo’s social media superstar
The Knox Room at the Buffalo Niagara Partnership
665 Main Street – Suite 200, Buffalo
Donuts & Hot Drinks: 8 a.m.
Discussion: 8:30 a.m. – 9:30 a.m.
Pre-Order: FREE | At The Door: $5
If you’re on Twitter and don’t know of Craig Kanalley – you’re not really on Twitter. After three years at The Huffington Post – yes that Huffington Post – and brief stint as a social media editor at NBC News – yep, NBC news –Craig, a Tonawanda native, has returned home to work full-time as the social media manager for our beloved Sabres. Craig will spend his morning with us, fielding questions from audience members like you and chatting about all things social media. #GetYourHashtagsReady
Thursday, September 26
“The Golden Age of BS” – presentation by Bob Hoffman
Karpeles Manuscript Library | 453 Porter Ave, Buffalo, NY
Discussion: 7 p.m.
Members: $25 | Non-Members: $45
Bob Hoffman will question some of the “truths” about advertising and marketing that you may currently hold to be self-evident. He’ll nudge you toward a state of skepticism about what you hear from advertising experts and pundits.
If you’re in the industry – or even if you’re not – this lecture is sure to leave you asking yourself about the truth behind the advertising you consume. Prepare to be challenged, but also entertained.
Friday, September 27
Ad Week Social
Ad Club After Hours
Lobby Bar at Statler City, 107 Delaware Ave, Buffalo
2 for 1 Drink Special from 5 p.m. – 7 p.m. | Price: FREE
Cap off a great week of events with a cocktail among friends. There’s no need to RSVP, just mark your calendar and prepare to have a good time. Hope you can join us for a drink!