Take it from Lee, do your research. Lee Grunert of Focused Marketing Associates spoke to an AdLab crowd of advertising folks, businesspeople, and students about the role of market research in the strategic marketing process. She covered the basics of qualitative and quantitative research, explained when and how to use focus groups, and gave real world examples of research producing powerful results. And that’s where Bob Travers of Travers Collins stepped in. An ad man and industry veteran, Bob has utilized Lee’s services on several occasions to gather important consumer information, analyze attitudes, and breakdown buying behaviors. The result? Powerful, on-target campaigns that boost consumer awareness and clients bottom-lines. So while research may not seem like one of the most exciting aspects of marketing, AdLab taught us that it often produces some thrilling results.
Join the Advertising Club of Buffalo on the last Tuesday of every month for AdLab – an enlightening panel discussion on all things advertising, featuring a different topic each month. AdLab is geared toward students, entry-level pros, and anyone who wants to learn a new aspect of our industry. Do you spend your whole day thinking about strategy, but never get the chance to attend a press check? Or have you executed a million print projects but never got to sit in on a branding session? Well, we’ll have an AdLab for you!