Conversational Marketing Specialist

November 18, 2019
Orchard Park, New York
Job Type


We’re looking for a talented B2B marketer with technical expertise who can help us build and optimize Drift bots to create interactive, personalized experiences for prospects and customers.

What you’ll do in this role:

  • Interact regularly with sales to understand the language they use to best sell the product then adopt and evolve this language for use in welcome messages, bots and emails
  • Live and breath company’s brand voice to ensure bots reflect this point of view in appearance and responses given
  • Leverage the Drift platform to create inviting calls-to-action, book qualified meetings for the sales team, route support questions to the Knowledge Base or existing support ticketing system and enroll contacts in email sequences from marketing automation system
  • Work within the marketing team to link emails to bots and Conversational Landing Pages, use bots to 'gate' content and set up email nurtures based on bots interacted with
  • Have an understanding of a brand’s tech stack and the information that flows through it to be pushed into and pulled out of Drift
  • Have a clear understanding of what your conversion rates should be and how to leverage copy variations and other experiments to hit those metrics
  • Push edits and updates constantly to ensure that bots are providing the best experience on the website for customers, prospects and the sales team


  • 3 – 5+ years experience in marketing operations
  • Excellent written communication skills
  • Understanding of a brand’s value proposition, lead qualifiers, best-fit customer and personas
  • Willingness to experiment – even if something doesn't work, be prepared to learn from your failures
  • Experience rolling out conversational marketing platforms (like Drift) and sales engagement tools (like
  • Experience integrating chat tools with CRMs (like and marketing automation platforms (like Marketo)
  • Ability to work across teams including marketing, sales, IT and operations
  • Quick learner, always looking to embrace and master new technologies
  • Ability to multitask and work independently, comfortable working in a fast-paced environment
  • Bonus: Experience in Higher Education Marketing
  • Bonus: Experience in SEO
  • Bonus: Certified in Conversational Marketing
  • Bonus: Experience with a company practicing account-based marketing
  • Bonus: Development experience using APIs for chat, CRM and marketing automation


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