Digital Ad (PPC/SMM) Specialist

Cypress North
Published
March 14, 2019
Location
Buffalo, New York
Category
Default  
Job Type

Description

Job Description

Cypress North Corp, a leading software engineering and digital marketing firm in Buffalo, NY, is seeking a tactical full-time employee to assist with digital ad campaigns. Candidates should be willing to absorb new information, follow directions precisely and have enthusiasm unknown to mankind. Candidate should be comfortable working autonomously and be self-motivated.

Responsibilities:

  • Create, analyze, and optimize SEM and SMM campaigns to reach maximum ROAS
  • Create detailed reports
  • Work independently and within a team to reach individual and department goals
  • Assist in management of assigned client relationships, including growth of accounts
  • Evaluate client websites, with a focus on understanding clients’ business, online goals and objectives
  • Develop keyword advertising copy, keyword terms, and campaign strategy following search engine specifications, guidelines and best practices, while meeting client objectives.

Qualifications:

  • Proven industry and PPC-specific experience
  • Experience with Google Ads/AdWords Editor
  • Ability to understand key performance metrics and work toward goals
  • Strong analytical skills and the ability to manipulate large volumes of data in Excel
  • Organizational skills and attention to detail
  • Ability to think creatively and work independently

*Skills:*

  • Problem Solving
  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Twitter Ads
  • Google Analytics
  • Client Relations
  • Communication
  • Writing
  • Excel

Job Type:

Full-time

Required Experience:

Real-world 1-3 years

Benefits:

Medical
Dental
IRA Matching

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