Digital and Brand Marketing Manager

Reid Petroleum
Published
May 19, 2021
Location
100 W. Genesee St, Lockport, New York
Category
Default  
Job Type
Salary Range
$56,000 - $62,000

Description

Digital Marketing:

  • Build and execute social media campaigns, including but not limited to:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Google
    • YouTube
  • Development and integration of videos into social media marketing campaigns.
  • Coordinate digital marketing plans and SEM to align with My Crosby’s Rewards plans and the additional promotional plans of the Category Managers, Director of Food Service and Franchise Foods Manager.
  • Maintain and keep current Crosby’s website (WordPress platform), regularly monitoring best practices.
  • Assist with social media recruitment of successful Reid Companies associates on respective platforms.
  • Maintain and update Reid Petroleum website.

Creative/Visual:

  • Build and update style guide, graphic and visual identity.
  • Development and management of electronic image advertising, including menu boards, and dispenser advertising with support and collaboration from Category Manager(s).
  • Design of internally and externally utilized on-site advertising (sell sheets, banners, ads, billboards, etc.) to achieve consistent brand presentation and visual impact.
  • Maintain all product images on Crosby’s app and website.
  • Assist with the creation and ordering of signage for the recruitment of successful Crosby’s Associates.

Communication/Messaging:

  • Engage customers and manage how they interact with Reid Companies across social media platforms.
  • Coordinate with all partners involved in producing in-store signage (banners, ads, etc.) to coordinate and maximize visual impact while adhering to respective company standards and style guides.
  • Work alongside the Director of Marketing and Merchandising in partnership with our ad agency to communicate a consistent message across all media (print, radio, digital, social).

Management/Collaboration:

  • Analyze social media activities and their impact on business results.
  • Report on progress against goals and relevant social marketing metrics to management.
  • Coordinate, collaborate and build relationships with vendor social marketing teams to integrate with national and regional brand campaigns.
  • Collaborate with Crosby’s Store Operations Team, Merchandising Team, Loyalty Program Manager and Fuel Marketing Manager and monitor guest/survey feedback, while leveraging knowledge, competitive insights, and industry trends to consistently advocate for the guest experience.
  • Facilitate shared culture between Reid Companies and its consumer bases, sharing opportunities for cultivation with management.
  • Stay current and informed on industry trends through trade magazines, attending seminars, and conferences.

 

Apply
Drop files here browse files ...
Captcha

Related Jobs

Are you sure you want to delete this file?
/