Digital Marketing Specialist

Kee Safety Inc.
June 10, 2020
Buffalo, NY
Job Type


Digital Marketing Specialist

Do you have a don’t-take your-foot-off-the-pedal mindset? Enjoy solving complex problems?

Are you willing to try new things, take chances, test everything? Do you live and breathe technical SEO and love influencing others?

Join the Kee Safety team as our new Digital Marketing Specialist, in our Buffalo office!

What Makes this Job Awesome?

The Digital Marketing Specialist is a content creator and SEO expert, responsible for driving online engagement and conversions. This role collaborates with the core leadership team, becomes conversant in the Company brand, its solutions and services, customers, competition and the strategic growth initiatives of the organization. The Digital Marketing Specialist handles planning, development, and management of all digital content.

This role is responsible for updating and maintaining marketing content in collaboration with the Marketing Manager. This includes the companies blog, web pages, e-commerce products, whitepapers and social media.

How Will You Do This?

We measure impact by your successful ability to:

  • Developing, implementing and testing digital marketing campaigns that put the company brand, its solutions and services in front of our target audience
  • Using analytics to ensure the company website and its digital marketing campaigns remain optimized
  • Measuring site traffic and search performance, performing competitive analysis and establishing rank and authority leadership in key search terms/phrases
  • Creating digital content and enhancing the website, display and search advertising, email marketing, and social media
  • Writing content in the voice, tone and authority of experts in our industry
  • Social media management
  • Photo editing
  • E-Commerce product updates
  • Content development
  • Landing page creation

We Want to Hear from You If You Have:

  • Bachelor’s degree or equivalent certifications/work experience in Online Marketing, as well as two years of current experience in both content development and online marketing
  • Experience writing educational content and sales copy
  • Blogging, Social Media Management experience
  • Experience with Photoshop/Lightroom
  • Experience writing educational content and sales copy
  • Strong personal organization
  • Familiarity with CRM systems
  • Experience with Adobe Photoshop (beyond photo editing) and Adobe Creative Suite
  • Graphic Design experience, a plus
  • Experience in the following areas:
    • SEO & CRO
    • PPC & Social Advertising
    • Digital Analysis & Reporting
    • Copywriting
  • Although not required, the ideal candidate will also have some experience in or working knowledge of the following:
    • UX & Customer Journey
    • HTML, web development and/or working with a CMS (i.e. WordPress, Drupal, Squarespace, Craft, ExpressionEngine, etc.).
    • Experience with a project management tool (i.e. Basecamp,, Trello, Teamwork, Asana, etc.)

As the Digital Marketing Specialist, your attitude and aptitude are critical. A strong willingness and desire to learn new things will strongly contribute to your success. Other important characteristics include:

  • Being a team player
  • Having a positive attitude
  • Demonstrating a willingness to learn and grow
  • Displaying a focused attitude for both internal and external clients
  • Being an authentic communicator
  • Being detail oriented

Who is Kee Safety?

Separating People from Hazards is our life’s work. Kee Safety, Inc. is the North American business operation of Kee Safety, Ltd. in the United Kingdom. We maintain a strong sales presence here in the USA with our manufacturing and warehouse center headquartered in Buffalo, New York.

Kee Safety is the leading global supplier of safety systems and solutions. When you join the Kee Safety Team, you are not only aligning yourself with the leading safety and fall prevention experts in North America but with people who are passionate about fall prevention, safety, and who care about their company and its customers.

What Can We Offer You?

We are most proud of our employees and our culture. We believe in our employees and understand that when they are engaged and they are happy - they will thrive and our business will grow.

Our corporate culture includes:

  • A strong, collaborative work environment
  • Training and development opportunities for personal and professional growth
  • Development programs created to empower our team
  • Life-long friendships
  • Our Kee Giving Sponsorship Program: Kee Safety will donate to community initiatives that employees support outside of work

Kee Safety provides some of the best benefits around:

  • 401k plan with excellent match and bonus contribution
  • A comprehensive benefits program that includes
    • Medical plans starting at $0 and a $250 wellness card
    • Vision and dental coverage
    • Life and disability coverage paid 100% by the Company
  • Paid holiday, vacation and sick time

Join our team and grow with us, there is a world of possibilities out there!

Visit us at:

Kee Safety Inc., is an equal opportunity employer


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