Media Buyer/Planner

Dixon Schwabl Advertising
June 6, 2021
Buffalo or Rochester - WFH flexible, United States of America
Job Type


The media buyer/planner is responsible for creating and executing media campaigns across all clients. This individual works with senior media staff and account teams to map marketing objectives to media campaign strategies. This role is responsible for reporting on key performance indicators and ensuring program success. The media buyer/planner creates and executes optimization strategies to continually improve performance and drive growth across media campaigns.


Duties & Responsibilities:

  • Builds search, display, pre-roll, social, traditional and other campaigns within platforms or vendors
  • Creates media plans overseen by senior media staff for media accounts in the small to mid-sized budget level
  • Executes buying and billing functions for campaign plans
  • Prepares and presents reports, insights and growth opportunities to clients
  • Supports account service and new business teams with research and recommendations for clients and prospects
  • Participates in client and new business presentations as needed
  • Delivers recommendations for growth and new channels to senior media staff and the account service team
  • Stays on top of trends in the media space, presenting new solutions and opportunities to agency stakeholders
  • Traffics ad placements as needed through internal platforms (Campaign Manager) or direct-to-vendor needs
  • Completes campaign setup and entry as needed in platforms or direct with vendors
  • Negotiates placements for client campaigns
  • Assists with training and mentorship of junior staff


Required Experience:

* 1+ years of media experience

* Experience with the following channels and platforms a plus:

  • Paid search
  • Programmatic
  • Online video
  • Paid social
  • Google Ads
  • Bing Ads
  • Ad-serving platforms
  • Demand-side platforms
  • Google marketing platform: Display & Video 360, Search Ads 360, Campaign Manager
  • Google Analytics
  • Google Tag Manager

* Organized and attentive to details

* Knowledge of media concepts and tools

* Hardworking, energetic and flexible; able to handle multiple priorities, constant change and last-minute requests

* Intermediate or advanced Microsoft Excel skills required

Dixon Schwabl
We hold true to our core values of respect, integrity, teamwork, community, innovation and fun. We’re fueled by new ideas and original ways of looking at things. And we thrive on rethinking old norms. If you’ve got big ideas and a passion for progress, we want to hear about your vision.

Dixon Schwabl is an equal opportunity employer that values diversity. All employment is decided based on qualifications, merit and business need.

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