Media Planner/Buyer

Crowley Webb
September 16, 2020
Buffalo, New York
Job Type


Crowley Webb is seeking a media planner/buyer to join our growing team. The ideal candidate will have experience with digital media, research, planning, negotiating and executing targeted media buys, placing client ads in the right context and medium, and balancing the art of placement with the science of media measurement and metrics. As a media planner/buyer, you will work directly with members of the media team, account service, and analytics. You'll also research, plan, buy, track, and steward campaigns. An ability to manage multiple projects and interface professionally with internal teams, vendors, and clients is a must.


  • Develop and execute digital and traditional media plans best suited to meet established client requirements, budgets, and objectives
  • Collaborate with internal media team to successfully create strategic integrated media campaigns
  • Conduct media and industry research to allow the agency to develop accurate and strategic advertising and marketing plans
  • Conduct buying, negotiating, implementation, optimization, and tracking analyses against established key performance indicators
  • Meet with internal account management teams and clients to present schedules and discuss media-related issues


  • Bachelor’s degree and 3+ years planning and buying experience
  • Experience planning and executing paid search and paid social campaigns is required (other digital and traditional media experience is a plus)
  • Strong communication skills, both verbal and written
  • Able to understand and apply data to make actionable recommendations
  • Able to work in Excel
  • Able to effectively manage timelines and deadlines, as well as juggle multiple tasks while simultaneously paying great attention to detail
  • Self-motivated and able to work independently on projects once directed
  • Familiarity with media tools such as Google AdWords, Facebook advertising, Strata, GfK MRI, and Nielsen
  • Confident negotiator
  • Able to bring new ideas to the table and have a curiosity for learning
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