Performance Marketing Coordinator

Published
November 9, 2021
Location
Albany, NY Atlanta, GA Boston, MA Buffalo, NY Charlotte, NC Cincinnati, OH New York, NY Rochester, NY Syracuse, NY, United States of America
Category
Default  
Job Type

Description

Mower is a fiercely independent full-service advertising, marketing and PR firm with offices in nine cities across the United States.  Mower team members enjoy a shared creative energy, collaborative mindset and deep functional expertise across their workgroups. We offer robust benefits such as company-sponsored health insurance, remote working / flex schedule, lots of PTO and an overall warm, fun environment.

Position Objective:

Assist in planning, implementation and maintenance of social advertising and paid search (PPC) campaigns across multiple channels. This is an entry level position that will lead to the development of a social marketing career. The position is essential to the day-to-day running of media accounts and requires an individual that works well in a team-based, fast paced, and detail-oriented environment.

Essential Duties & Responsibilities – Other duties may be assigned:

  • Supports cross-functional teams with resource needs directly related to campaign activation
  • Helps set up and QA social media advertising campaigns
  • Prepares campaign reporting for strategists
  • Supports technical implementation of social tracking solutions (pixels, tagging)
  • Monitors campaign performance in line with client objectives and KPIs
  • Stays abreast of trends in digital, social media and technology
  • Collaborate effectively with colleagues from a range of disciplines including Insights, Search, PR,   Creative, Analytics, Production, PM and Account Management
  • Participate in client workshops, presentations, and other working sessions as required
  • Maintain accurate, accessible and organized documentation

Educational Requirements & Qualifications

  • Bachelor’s degree in marketing, technology or related field preferred
  • 2 to 5 years of experience; preferably agency experience or marketing-related internship
  • Strong written and verbal communication and people skills
  • Proficient in Facebook Ads Manager, Twitter, & LinkedIn Campaign Manager required; Experience with Pinterest, Snapchat or Nextdoor is a plus
  • Prior experience in paid (not organic) campaigns specific to B2B and account-based marketing (ABM) required. B2C (specifically eCommerce) experience is a plus
  • Proficiency with Microsoft Excel, PowerPoint & Office
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