PPC Digital Marketing Specialist

Manzella Marketing
April 20, 2022
5360 Genesee St. Suite 203, Buffalo, New York
Job Type


Are you a creative professional with proven experience strategizing and implementing PPC and SEO tactics that drive organic results?

Do you have a passion for concepting and creating compelling SEM strategies that generate leads as part of an integrated marketing plan?

Do you thrive in a collaborative environment where team members brainstorm together and share ideas?

If so, you just might be our next PPC/SEM Specialist. Interested?

Here’s what we offer:

  • A team-first environment where our employees broaden their skill set and are empowered to make decisions
  • A hybrid work environment that gives you the ability to plan your “in-office” and “at-home” work schedule to have better balance and be more productive
  • A competitive salary with performance-based commissions and bonuses, health insurance and matching retirement fund contributions
  • Flexible work schedule with the ability to take time off as needed
  • Opportunity to learn and grow through exposure to the diverse range of clients we serve

Here’s what will make you stand out:

  • Bachelor’s degree in advertising, marketing, media, communications or related field
  • 4+ years of experience in creating strategies for and managing PPC, SEO and SEM.
  • You’re a Google guru with proficiency in Google Ads, Google My Business, Google Analytics, and other Google products
  • Familiarity with UTM and conversion tracking codes
  • You’re a great communicator with an ability to write content and SEM ads
  • Being a motivated self-starter
  • Excellent communication and interpersonal skills, both written and verbal
  • A love of learning and staying on top of current trends in digital marketing
  • You’re a problem solver who can think proactively, strategize, and change course as needed
  • You have an eye for design and a way with words

Here’s how you’ll contribute to the Manzella team:

  • Plan, execute, and optimize paid ad campaigns.
  • Create and execute digital marketing strategies and research
  • Prepare and present digital marketing proposals
  • Manage Google Ads campaigns
  • Perform regular SEO for clients’ sites
  • Prepare reporting on a regular basis for paid campaigns
  • Analyze and compile analytics for client presentations
  • Monitor online reviews across multiple channels using reputation management system
  • Be a team player who embraces opportunities to take on new tasks when needed
  • Demonstrate enthusiasm for honing your craft and building new skills

Here’s who we are:

  • One of Western New York’s top 10 marketing agencies, with a 35-year history of developing successful and innovative marketing campaigns
  • A fun group of innovative thinkers with diverse backgrounds and various perspectives
  • Believers in balancing hard work with good vibes
  • Interested in your self-awareness, intellectual honesty, and positive energy


Sound like a good fit? Apply here!

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