SOCIAL MEDIA STRATEGIST
Since 1918, Merchants Insurance Group has been providing high-quality property and casualty insurance for businesses and individuals throughout the Northeast and North Central United States. Rated “A-” by the A.M. Best company, Merchants Insurance Group is headquartered in Buffalo, New York.
Merchants Insurance Group has an exciting and rewarding career opportunity for a Social Media Strategist to join our Marketing Department in our Corporate Headquarters.
The Social Media Strategist position is responsible for developing the Company’s Social Media/Marketing content for Merchants’ social media channels and public facing website blog. Key activities include: researching, curating (to include working with Sr. Corporate Communications Specialist to develop posting material) and publishing relevant property & casualty social media content. In addition, this position is responsible for monitoring and identifying emerging social networking trends and social media best practices, along with the development of analytics to measure success and generate insights necessary for process improvement. This position will be the primary point of contact related to Social Media content
Responsibilities include but are not limited to:
- Participate in the development of Merchants’ Social Media Strategy. Reinforce the Company’s brand through social media content management which includes researching, curating and participating in the creation of relevant posting content.
- Lead the collection and analysis of social media metrics to create and update regular reports (monthly and quarterly) that analyze activity and translate anecdotal or qualitative data into internal recommendations and plans for revising social media processes.
- Develop and implement webinars, training materials and assisting agents with individualized social media training as needed.
The ideal candidate will have a minimum of 1-3 years experience with social media technologies (i.e. Facebook, LinkedIn, Twitter, Blogs, You Tube, Instagram, HootSuite, etc.). Ability to research, curate and publish posting information. Proficient in Web Analytics and SEO. Google Analytics certifications a plus. Excellent communication, customer service and computer skills are required.
Merchants offers a competitive salary, bonus potential, and attractive benefits package including health, dental, vision and 401(k). Please visit our company website to apply online at: www.merchantsgroup.com. EOE