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SKILLSHOP RECAP: Design Tips for Personalized Marketing Campaigns

Greg Pokriki

At the end of January, AAF Buffalo & Compu-Mail teamed up to host a skillshop on Design Tips for Personalized Marketing Campaigns.

Compu-Mail hosted the event at their headquarters in Grand Island. It was led by a team of experts, including Michael Oliver, National Sales Representative, Allison Jensen, Marketing Manager, and Anthony Marchioni, Chief Technology Officer.

The event was kicked off with a behind the scenes tour that showed us the inner workings of Compu-Mail and direct marketing. Attendees were able to see multiple printers in action and projects being completed right in front of them. 

Once we completed the tour we regrouped over pizza & wings from Brick Oven Pizza to begin a presentation from Michael & Allison. The discussion was hitting on points from general direct marketing tips all the way down formatting for specific pieces. 

A few design tips direct from the Compu-Mail team:

  • Direct mail and print will help you create a strong and memorable brand presence.
  • The 40/40/20 rule is important.
  • Personalization can increase response rates by up to 135%.
  • Know your audience. 
  • Testing and tracking are critical to campaign success.