Before we get into the whole “camp” of it all, we just gotta say: the dedication and passion from everyone who put this show together was nothing short of inspiring. Oftentimes in our industry, things can get cliquey and competitive, politics get in the way of partnerships… it’s a thing. We get it. It happens. And yes, Mr. Smith Agency, dPost, and the AAF Buffalo Board had a beautiful camp romance, but we went into this show truly wanting to make Camp Wannawinanaddy a place where we all get together and celebrate each other no matter what “cabin” you’re in. Too kumbaya? F*ck you! (Better?) But we really did wanna make the best damn show we could for everyone because we love what we do, we love what you do, and because great work deserves to be celebrated. Period. Okay, now onto the show…
Nestled amongst the Villa Maria Forest, Camp Wannawinanaddy opened for its 2024 Winter Session (although, at 60º, we hardly needed our long johns).
After months of build-up and anticipation, campers filed in by the dozens and received their final Wannawinanaddy collector pins. Decked out in shorts, flannel, and sleeping bags (we even spotted a few visitors from neighboring Camp Crystal Lake), we were treated to s’mores, PB&J’s, and coolers filled with “Mommy & Daddy drinks.” After a few hugs and “Hello’s,” Camp Director Tony ushered us from Registration, up through Brand Rapids, and into Camp Wannawinanaddy.
Once inside, Camp Creator, Frank Cappola, treated everyone to a gorgeous landscape that set the tone for a spectacular show. Our Camp Counselors, Mary, Lindsay, and Evan, kicked off the evening and we got right into the awards. It was a show that saw us celebrate tons of fellow campers for their year of hard work and creative results—including junior camper, Jennifer Lay, who took home Student Best of Show! And we honored some extra special bunkmates: Dre LoPiccolo (Future Star), Kyle Rogers (Joe Crowley Award for Service), and Crista Pfahler (Levy-Osborn Excellence in Communication). We had a sing-along, tug-of-war, there was a raccoon and a bear… it was campin’ good time.
Crowley Webb’s haul shined as bright as the stars above, taking home a truly impressive 40 awards. But smaller shops won big too – especially Abbey Mecca, taking home golds, the Mosaic Award, and Best of Show for their work with The Buffalo and Erie County Naval & Military Park, “Two Wars: The Road to Integration.”
We’re clearly partial but this night felt like some good clean fun. And for as much as we wanna win an addy, we also wanna celebrate our friends and colleagues. Congrats to all the winners—we hope you had fun. If you wanna relive the evening, click here for the entire run-of-show or here for the full gallery.
(and it’s worth mentioning again… this show would not have happened without the massive support and guidance from Tracy Rozler at Villa, Shannon Silva, and Frank Cappola. A shout-out to all long-hours from the judges, Anibal, Chris, and Lauren. And one again to Mr. Smith for the theme and branding, the site, assembling awards, compiling the showbook… and dPost for writing the show, doing the reels, making some killer videos, and logistic-ing like you wouldn’t believe.)
In addition to Club of the Year, AAF Buffalo won a Mosaic award for our commitment to diversity in the advertising community, and also brought home awards for:
