What exactly does a treasurer do? Is Kyle Rogers ever not working? And why is he always wearing a suit? For the answer to at least one of these questions about our trusted treasurer, read on.
Let’s hear about your day job.
Where do you work, and what does your role entail?
I’m Manager, Corporate Relations at BlueCross BlueShield of Western New York. Essentially, I’m responsible for creating and managing corporate messaging and positions on a multitude of issues and key initiatives for internal and external use. I also work to identify opportunities to enhance the corporate brand through various public relations and thought leadership opportunities.
What trends or insights are you finding in your field/market?
Coincidentally, as I’ve become more connected with the marketing and advertising community through my tenure on the AAF board, I’ve also noticed PR and marketing coming closer as well. Content marketing has become an emerging area of opportunity for me and many other PR practitioners, who are tasked with finding new ways to reach key audiences beyond the standard press release.
What advice do you have to give to emerging talent in your field?
Learn to ask good questions. You are never going to become an expert in your industry. By developing relationships with subject matter experts and using their time effectively, you can position your company and yourself as a go-to resource.
Tell us about organizations/charities that you’re passionate about.
There are so many organizations in Western New York that are doing amazing work. If I had to pick three, I’d say Camp Good Days & Special Times, the Central Terminal Restoration Corporation and Westside International Soccer.
What was your first job?
Soccer coach for 3-8 year olds. This is where I developed the important skill of patience.
What’s the last thing you read?
How to Win Friends and Influence People – I’d strongly recommend it for any rising PR practitioner or business leader.
What’s your favorite hidden gem in WNY?
The town of Wilson in the summer.
Why are you always wearing a suit?
It suits me.
Plus in the PR world, you never know what your day will look like and it’s best to be prepared.
Now, let’s talk a little about AAF Buffalo.
Why did you join AAF Buffalo?
I became exposed to the club when our social media strategist presented on a panel coordinated by former board member Kristen Cronyn. After a couple conversations with Kristen and another former board member, Katie Briggs, it sounded like a great opportunity to expand my network and my skillset.
What has been your proudest moment in your role on the AAF board?
Scott Bartels and I met with the Mayor in his office to discuss our organization and our industry. The timing was perfect as AAF Buffalo had just launched a new partnership and scholarship program with Buffalo Prep. It was gratifying to hear the Mayor speak highly of the industry and its impact on the economy.
How has AAF Buffalo impacted you professionally?
It’s tough to measure. By taking on increasing responsibilities within the club I’ve made connections with some amazing people in our local industry and really, across the country. Part of the reason we rebranded to AAF Buffalo this year (from The Advertising Club of Buffalo) is so that our membership understood that we belong to a national federation. Whether it’s hosting judges for the ADDYs, industry thought-leaders for our Spotlight Speaker Series or attending district and national meetings and conferences, I’ve met so many talented individuals that I still keep in contact with.
What differentiates AAF Buffalo from other groups?
Unlike some other organizations, AAF Buffalo is more than just a networking or social club. Happy hours are a great way to keep in touch with your colleagues, but why pay dues when you can easily organize that yourself? AAF offers outside speakers, hands-on workshops, and panel discussions that can help you develop a skill or spark an idea. Our connection to the largest national federation for the advertising industry allows the club to offer some valuable professional development resources.
Why would you encourage others to join AAF Buffalo?
It’s not hard to convince someone in the industry to join. What’s nice is how diverse the organization’s focus is. AAF is a valuable resource, whether you’re a student trying to get a foot in the door or you’re a senior executive interested in macro industry trends. If you’re a freelancer, maybe you’ll develop your client base. There are so many opportunities once you get involved.