Thursday, September 26
“The Golden Age of BS” – presentation by Bob Hoffman
Karpeles Manuscript Library | 453 Porter Ave, Buffalo, NY
Discussion: 7 p.m.
Members: $25 | Non-Members: $45
Author and advertising veteran Bob Hoffman will question some of the “truths” about advertising and marketing that you may currently hold to be self-evident. He’ll nudge you toward a state of skepticism about what you hear from advertising experts and pundits.
Bob will discuss the myth of advertising interactivity; the language of brand babble; frauds in display advertising; the fantasy of social media marketing; and the rise and fall of some advertising prophets.
If you’re in the industry – or even if you’re not – this lecture is sure to leave you asking yourself about the truth behind the advertising you consume. Prepare to be challenged, but also entertained.
Bob Hoffman is a partner in the Type A Group, a consultancy that helps businesses understand and influence consumers over 50. He is the author of “101 Contrarian Ideas About Advertising” and “The Ad Contrarian” as well as “The Ad Contrarian” blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider.
Bob has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to remember.