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Everyone loves the previews

Ad Club Of Buffalo

By Matt Low

You know you’ve done it. You’ve sat in the theater as the lights went down and the familiar green screen with wonderfully calming Gotham type appears, followed by an incredibly enticing two-minute highlight reel of what’s probably the 120-minute mental equivalent of rug burn has you wetting your pants with jealousy and scorn over the full-length picture you just paid $12 to see.

“WHY AREN’T I SEEING THAT MOVIE? RIGHT NOW!” you say to yourself.

That right there’s the power of the preview. And ADDY Preview Night proved to be no less enthralling.

For those of you who weren’t there (Wait, what? What’s wrong with you? It was FREE with your ADDY ticket. FREE. Free camaraderie. You are coming to the ADDYs, right? Oh. Okay. You were just busy that night. See you at the ADDYs.), take a stab at what you missed:

  • A stellar evening filled with light banter among colleagues
  • A closer look at the best work the Western New York advertising community produced in 2015
  • Zebras
  • Amazing apps and beers courtesy of Big Ditch Brewing Company
  • Ad Club President Scott Bartels’ new haircut
  • None of the above
  • Some of the above
  • Most of the above
  • All of the above, except zebras

Well, you weren’t there, so you’ll never truly know. You blew it.

For those of you who were there (You’re awesome and we love you with every ounce of our collective beings. Kisses and hugs to you for days.) you know just how great it was. You know all about the lovely laughs and conversations had as the Western New York ad heavyweights put down the pens and closed the laptops for an entire evening to catch up over beers. And how about those beers? Big Ditch continues to demonstrate why it’s one of the region’s craft beer giants. Plus the food. This place isn’t just about the hops – the meatballs were heavenly. You also know how excellent the work was that this community churned out last year, as the best of the best was in front of your eyes just as it was for the ADDY judges a few weeks earlier.

You know it was a great night. You were there. And for that, we love you to pieces.