Last month, AAF Buffalo hosted a members-only skillshop on the value of influencer outreach. Hosted at Crowley Webb’s first-floor bar, Local 86, PR veterans Andrea Gallagher and Katie Briggs took […]
Once upon a time, 90 percent of our events consisted of just showing up at a bar and chatting with people. Now, our events are focused around shared experiences, like […]
When Adidas Hockey was tasked with designing the Buffalo Sabres most recent Winter Classic jersey, they did market research. They studied trends, demographics, competitors, and history. But their most valuable […]
A few times a year, AAF Buffalo likes to engage our membership with interesting, informative Skillshops. These sessions feature topics that can range from copyright law to analytics to trade […]
Name: Greg Pokriki Role/years with AAF Buffalo: Communications Chair- 2 years Occupation: Content and Digital Marketing Associate at Invest Buffalo Niagara Twitter handle: @GregPokriki Instagram handle: @GregPokriki Where do you […]
By Dan Nesselbush The annual gathering of the American Advertising Federation brought club and industry leadership together in Chicago for four days of education, networking, and awards at ADMERICA 2018. […]
Due to a scheduling conflict we needed to move the date of the WNY American Advertising Awards show earlier than normal. In doing so we felt a rematch of last […]
By Shannon Silva Another great ADDYs Preview Night is behind us and what a night it was! The AAF Board of Directors and ADDYs planning committee were proud to have […]
In no particular order, here are the best big game ads in the opinion of our board members: Paige Meckler – Budweiser “Stand By You” I’m a sucker for heart-wrenching commercials […]
