Category: Stuff

***NEW VENUE***
January 31 | Templeton Landing | 2 Templeton Terrace, Buffalo
Cash Bar & Hors D’oeuvres @ 5:15 p.m. | Presentation @ 6 p.m.
RSVP Now >

Lights, camera, astronomical costs? Not anymore. New technology and equipment makes video production an affordable option for everyone, including non-profit and small businesses.

Join us the last Tuesday of this month at our new AdLab venue, Templeton Landing, to hear from Andy Donovan (Owner, Daily Post), Laurie Wolfe (Independent Writer and Producer in Broadcast and New Media), John Paget (Director at First+Main Media) and Michael Niman (Media Arts Professor, Buffalo State College) as they cover such topics as: scaling the production to fit the budget, the importance of communicating expectations before the camera rolls, the hidden costs of video (and how to avoid them) and much more.

So whether you’re interested in creating a simple video on a small budget or a big television campaign on a client-conscious budget, this is one AdLab you don’t want to miss!

Take it from Lee, do your research. Lee Grunert of Focused Marketing Associates spoke to an AdLab crowd of advertising folks, businesspeople, and students about the role of market research in the strategic marketing process. She covered the basics of qualitative and quantitative research, explained when and how to use focus groups, and gave real world examples of research producing powerful results. And that’s where Bob Travers of Travers Collins stepped in. An ad man and industry veteran, Bob has utilized Lee’s services on several occasions to gather important consumer information, analyze attitudes, and breakdown buying behaviors. The result? Powerful, on-target campaigns that boost consumer awareness and clients bottom-lines. So while research may not seem like one of the most exciting aspects of marketing, AdLab taught us that it often produces some thrilling results.

Join the Advertising Club of Buffalo on the last Tuesday of every month for AdLab – an enlightening panel discussion on all things 
advertising, featuring a different topic each month. AdLab is geared toward students, entry-level pros, and anyone who wants to learn 
a new aspect of our industry. Do you spend your whole day thinking about strategy, but never get the chance to attend a press check? 
Or have you executed a million print projects but never got to sit in on a branding session? Well, we’ll have an AdLab for you!

Created with Admarket’s flickrSLiDR.