ADDYS Events Students

2023 Jingle Bowl

The Martin Group winning team holding the golden pin.

It was the yearly unveiling of the American Advertising Awards theme, amidst agencies vying for the coveted golden pin, a plethora of donated food and cans, and one agency emerging triumphant in the end.

Crowley Webb, The Martin Group, dPost, Mr. Smith, Mower, FARM, Luminus and more gathered for an incredible night of bowling at Manor Lanes. So, who took the golden pin home? The Martin Group—congrats! 

Attendees donated to FeedMore WNY upon entering the event. Together, we collected 208lbs of non-perishables to help feed a total of 173 families in our community. Let’s go, Buffalo!

The grand finale of the night was a camp counselor’s dream revealing 2024’s American Advertising Awards theme: Camp Wannawinanaddy. For the first time ever, two agencies are collaborating to put on a show night that campers will never forget—dPost and Mr. Smith Agency! We can’t wait to see their ideas come to life.

Thank you to all who came to donate to a good cause and helped us spread some holiday cheer. We’re wishing everyone a happy and healthy new year!

The outside of Manor Lanes bowling alley.

Events Speaker Speaker Series Students

2023 Spotlight Speaker: Nihilo

As part of the 2023-2024 Spotlight Speaker series, AAF Buffalo was glad to welcome the creators of branding agency Nihilo, Emunah Winer and Margaret Kerr-Jarrett.

At Nihilo, Emunah and Margaret work with first-to-market and founder-led companies to build a unique and creative identity using their expertise across brand strategy and visual and verbal brand identities. 

Some of the key takeaways:

  • The principle of “creatio ex-nihilo” – creating something from nothing – is a challenging standard to live up to in today’s world. Giving yourself space to imagine bigger, to allow an idea that challenges preconceived standards to enter the picture, is worth pursuing. And they have found a great niche with Nihilo serving many first-to-market and founder-led companies seeking a unique brand identity to grow from.
  • Emunah and Margaret showcased several projects where they told stories through the lens of the hero’s journey. Not just advertising a product or service, but putting their target customer front and center, telling their story – and how the product or service makes an impact for them.
  • Respect your customers enough to know that they’ll “get it.” You don’t always have to spell out exactly everything you do. Honor the people who you’re for. They’ll understand the stories and the messaging you’re communicating and the value within that advertising.
  • Taking your work seriously doesn’t always mean making serious work – like the illustration for Giggly tonics pictured below, featuring a wonderful unicorn named Goldy.

Thanks to Emunah and Margaret for making the trek to Buffalo to join us, and thank you to our sponsor Crowley Webb as well as all in attendance who joined for this inspiring conversation.

AdWeek Events Students

RECAP: ADWEEK

ADWEEK always holds a special place in our hearts and is a week we always look forward to from the planning and preparation all the way to the night of and the stories and connections made that we get to hear about after. With a variety of events, all in one week, you’re bound to attend one (if not all!). This years ADWEEK, sponsored by Basis Technologies, included a returning fan favorite of course and a few new ones that are sure to make an appearance in 2024. Dig into the details below!

Stephen Gabris taking a headshot photo

ADWEEK Day 1: Headshots & Hops
Fresh off a massive Bills win against the Dolphins, AAF set up shop in the lobby of Seneca One to celebrate Victory Monday with Buffalo Advertising’s best game faces.

The Headshots & Hops event is one of the year’s favorites; a chance to network and drink and update our LinkedIn profile pics with something way better than your onboarding photo from seven years ago. 

While we chatted and clinked our pint glasses, Stephen Gabrus was on tap with some impressive glass of his own. This dude came prepared with multiple setups and gave everyone two different badass photos; one super professional neat & clean pic with traditional 3-point lighting (this is the one you show your parents and CEOs) and one rad multi-colored statement piece for the creative in all of us (this is the one you show everyone else).

Headshots & Hops was an awesome time and AAF Buffalo brought a whole new meaning to mugging for the camera. If you missed this event, you missed a good one – don’t sleep on it next year.

ADWEEK Day 2: Internship Skillshop
We spent AdWeek Day 2 at Riveter listening to a rockin’ panel share advice on landing internships. We heard from a variety of professionals including:

  • Jordan Hegyi, Partner + Creative Director at Riveter Design
  • Natalie Ryan, Account Manager at The Martin Group
  • Makenzie Fintak, Buffalo State Class of 2020 Grad + Fellowship Participant at White Bike
  • Dora Jones, Talent Acquisition Sourcing Specialist at Univera Healthcare
  • Moderator Noah Herman, AAF Buffalo Education Chair, Adjunct Professor of Graphic Design at Daemen, and freelance UX Designer 

Our panel spoke to an audience of nearly 30 students and ad professionals, giving everyone insight into finding—and succeeding at—internships in the marketing and advertising world. After an evening of great questions and conversation, attendees left with some important advice in their back pockets:

  • Know who you’re talking to—research the company and their work, along with the person who’s interviewing you.
  • Paid or unpaid isn’t everything—weigh the benefits of each including the experience you’ll get and the connections you’ll make.
  • Google yourself—because employers will too!
  • Keep your LinkedIn profile up to date—this is the first place employers will reference.
  • Have someone you’re comfortable going to with concerns—this doesn’t have to be your direct boss, but open communication with a colleague makes a big difference.

Here’s to our attendees landing some awesome internships in the future!

ADWEEK Day 3: Spelling B-e-e

“Kerning”…“Procrastinate”…“Lithography”

The first documented spelling bee in the United States took place in 1825, in a small town in Kentucky, organized by teachers as a way to promote literacy and education.

The first-ever AAF Buffalo Spelling Bee took place in 2023, pitting five contestants from the Western New York advertising community under the spotlight at Cole’s on Elmwood Avenue.

Ryan Weatherbee, content developer at Crowley Webb, came in as a highly touted speller and led off the order of participants. Scott Bartels, past AAF Buffalo President and senior digital product manager at KeyBank, returned to the club to join the festivities of AdWeek. AAF Buffalo VP of Communications Chelsea Carney joined the Spelling Bee along with her White Bicycle Colleague, brand strategist Jillian McGarry. Rounding out the competitors was Renee Helda, Senior Art Director at Mr. Smith Agency.

“Liaison”…“Minuscule”…“Advisable”

A challenging slate of opening words led to Weatherbee bowing out of the competition first, shortly followed out by Bartels.

“Optimization”…“Geotargeted”…“Analytics”

A few words for the competition drew inspiration from our 2023 AdWeek sponsor, Basis Technologies, a digital media automation and intelligence company.

“Celebration”…“Restaurant”…“Receipt”

Some more familiar words led to a fast back-and-forth as McGarry, Carney, and Helda took their turns in swift succession.

“Chautauqua”…“Scajaquada”

An interjection of some of the hardest-to-spell words from across the Buffalo region caught the contestants off guard, leading to McGarry’s elimination and leaving Carney and Helda in a one-on-one for the championship.

“Luxurious…“Lucrative”…“Succinct”

The hard-fought battle lasted longer than 60 words, but in the end, Renee Helda took home the title of Spelling Bee Champion when Chelsea Carney spelled “transformative” wrong in sudden death. Let’s just say that the stage has been set for the ultimate redemption in 2024.



ADWEEK Day 4: American Advertising Awards Q & A
On Thursday, October 5th, AAF Buffalo closed out AdWeek with an American Advertising Awards Q & A over at dPost.

Eager pros looking to shine this award season showed up and our seriously insightful panelists answered the community’s burning questions about the submission process, show night, and more.

 Here’s who sat on the panel:

  • Caroline Buchas (past AAF Buffalo President, Digital Operations Manager at Catholic Health)
  • Chelsea Carney (2x past Awards Chair, Senior Designer at White Bicycle)
  • Lindsay Neilson (current and past Awards Chair, Art Director at Mr. Smith Agency)
  • Adina Delmar (past Awards Chair, Senior Account Manager at Crowley Webb)

Emcee, Evan Pease (board member, Director of Post Production at dPost) kept the questions flowing for about an hour – sharing FAQs and taking live questions from the crowd.

The night ended with a bit of post-panel conversation, and attendees left with much more confidence leading up to the awards.

If you couldn’t make the event or have more questions as you start getting your entries in line, please send your questions to addyhelp@aafbuffalo.com. We’d love to help!

Submissions are now open and our biggest piece of advice to those entering is to start early! The platform automatically saves your work and won’t be entered for judging until you click “submit” so you can do a little here and there!

And no, the theme for the beloved AAF Buffalo American Advertising Awards was not revealed at this event. Our lips are sealed ’til Jingle Bowl on that one. 

Special thanks to our sponsors, @basistechnologies and @dpost.studio for this event and a huge thank you to everyone who came out for AdWeek. It wouldn’t have been the same without you!

Make sure to plan for 2024 ADWEEK in early October!

Events Students Stuff

RECAP: Fall Agency Tour

On September 15th, 2023, AAF Buffalo hosted its annual Agency Tour event for our student membership. This year we focused on showcasing concise studios in downtown Buffalo with a specialized focus. Our first stop of the day was Mr. Smith, then to dPost, and then to White Bicycle. We had some great conversations, marveled at some great downtown views, and shared a lot of smiles.

Stop 1: Mr. Smith
Mr. Smith is located in downtown Buffalo on the intersection of Washington and Mohawk Street across the street from the Western New York Book Arts Center. This powerhouse agency, although compact in size, boasts an impressive portfolio, including collaborations with Labatt Brewing, Buffalo Collegiate, and Big Brothers Big Sister, among others. During our visit, we were captivated by the wisdom shared by Art Director Lindsay Neilson and Creative Director and Partner Chrissy Pyne. Their secret sauce? A genuine passion for building enduring client relationships, understanding brands from the inside out, and a work environment that’s both functional and inspiring.

Stop 2: dPost
After we got to meet the people behind the Mr. Smith name, we huffed it on foot over to dPost on Main Street just steps away from Shea’s Performing Arts Center. DPost describes themselves as a “modern content company” on their website, but after taking a trip around their studio, there’s way more to them than that. From editing to post-production, animation, 3D rendering, content capturing, studio space, content strategy, and more, dPost fits a lot behind the doors of their Main Street address. DPost has clients like Lowe’s, Ford, Wegmans, Fisher Price, and New Era and the material they make for them had us all blown away. We also had a blast seeing how they shoot slow motion and food commercials. (Pro tip from Shannon Silva: don’t eat the foot being filmed! It won’t be appetizing.)

Stop 3: White Bicycle
And just like that, we arrived at White Bicycle, at their new(ish) space on Ellicott Street. Like Mr. Smith and dPost, White Bicycle consists of a tight-knit team of creatives. Unlike Mr. Smith and dPost, White Bicycle describes their bread and butter as print design. While the studio develops numerous integrated campaigns and works on several branding projects a year, their print work for the Burchfield Penney Art Center, posters, and numerous album packaging designs always catch the attention of students’ eyes. Here, students spoke with Partner and “Design Monger” Kyle Morrissey and Senior Designer Chelsea Carney about how their team collaborates with digital whiteboards and a whole lot of post-its.

Thank you to everyone who came out to this year’s Agency Tour! Great questions were asked, valuable connections were made, and interesting conversations transpired between stops. We also want to express our gratitude to the agencies that took part and shared inspiring information. Their contributions not only benefit students on their college journey but also strengthen the local industry as a whole. We’re already excited for our next trip!

Events Students Stuff

RECAP: The 2023 BIG TIP-OFF

Wednesday, August 23rd was a “hump day” for the books as AAF Buffalo hosted its annual Big Tip-Off event. No, we’re not talking about tips of advice. We’re talking about bar tips that go to a good cause! That’s right, The Big Tip-Off is a night where advertising and marketing pros volunteer to bartend, and their colleagues, friends, and families tip them as they compete to raise the most money for AAF Buffalo’s Scholarship Fund.

Crowd of industry professionals talking  Crowd gathers on the rooftop of Soho as they raise money for scholarships

This year, we headed back to the beautiful rooftop of Soho. Eight people represented their companies behind the pine, where they had 45 minutes to collect as many tips as possible. To raise the most money possible, agencies did what they do best – got creative. Amanda Widzinski of Mower went with a tattoo theme, handing out tattoos for tips. Devan Brady of Ingram Micro capitalized on the Barbie craze with a signature glittery pink drink. And Andy Rose of dPost, dressed as a unicorn. We’re not sure that theme had much rhyme or reason to it, other than unicorns never go out of style.

Amanda Widzinski from Mower behind the bar covered in (fake) tattoosBy the end of the night we raised $3,800! All of the tips went directly to the AAF Buffalo scholarship fund and will be used to support high school and college students interested in continuing their studies in advertising.

So, who took home the glittery gold trophy this year?

  1. Crowley Webb came in 1st place for money raised
  2. dPost came in 2nd place
  3. and Mower came in 3rd place

Scanning the QR codes to tip their favorite bartenderHuge shout out to the participating companies for lending their bartending talents for the night and adding their own personal touches to the open bar.

  •   The Martin Group
  •   Mr. Smith Agency
  •   Farm
  •   dPost
  •   Mower
  •   Crowley Webb
  •   Ingram Micro

Thank you to all who came out and donated. It’s always fun to close out the Buffalo summer with some hot competition.

Agency bartenders dressed for the competition

It’s not too soon to practice your bartending skills for next year! 

Events Students Stuff

RECAP: Buffalo Prep Student Tour

Buffalo Prep Day kicked off Wednesday, 8/9 with 13 students from Buffalo Prep touring local agencies. The Martin Group was the first stop on the list, where the students enjoyed some breakfast and got to know some members of the agency. They heard from TMG’s creative director who spoke to them about a PUMA x Footlocker campaign that the agency worked on a while back. The students were filled with curiosity of what it’s like to work at an agency and had a variety of insightful questions.

Next stop, just on the other side of Shea’s, dPost welcomed the kids from Buff Prep and took them on a tour of the post facilities and our studio spaces. They were engaged, asked all the right questions and champed at the bit to dive into the workshops we set up. They sprinkled shredded paper in slow motion, dressed a set, and talked gear before heading to our green room to break down some of our favorite projects. They were hungry for lunch but even hungrier to learn. Still, we know better than to get between teenagers and pizza so onto Crowley Webb for a lunch ‘n learn!

Students at Crowley WebbTo end the journey, Crowley Webb was thrilled to welcome Buffalo Prep students, providing an overview of Crowley Webb, showcasing some of the recent work, and highlighting ways to get involved in the advertising industry no matter what your passions are. We finished the afternoon with pizza and a tour of our agency, including our latest video addition, CW Studios!

AAF Buffalo is proud to have a strong partnership with Buffalo Prep, providing educational opportunities for the students to learn from some of the most talented professionals in Buffalo. Until next time!

Students Stuff

RECAP: BRANDHACK 2022

Brand Hack was back in person this fall for a fun-filled morning of branding excitement last week. 

The student event was held by AAF Buffalo at Daemen College and was free for AAF student members. This year’s featured organization was Candles in the S.U.N., a local nonprofit that uplifts the Buffalo community through extra curricular youth activities, mentorship and donation drives.

The morning kicked off with some branding 101 tips and a creative briefing from AAF: Buffalo’s Education Committee Chair, Noah Herman, along with opening remarks from Dakarai Singletary, Head of Candles in the S.U.N.. Armed with ideas and their pencils, students took to their sketchbooks alongside the Pros. Art Directors from Crowley Webb, Gelia and Renoun Creative collaborated with students on logo concepts for the organization. Students benefited from getting an inside look at the brainstorming process from professionals in the advertising field. Distilling the best concepts, incorporating type and color were the finishing touches as the clock ticked ever closer to the finish line. 

After the students finished their work, they presented their concepts to Dakarai, walking him through each component of their work. Dakarai raved about each concept, finding something of worth from each piece. For example, he loved Coolt McAndrew’s logo, which he felt would make a great piece for the company’s youth sports jerseys. Karion Carter’s graphics would be great for donation drives, and Katelynn Stechsor’s badge logo made him think of ways to implement this idea onto t-shirts.

Ultimately, Emma Lonnen’s logo was the winning concept to be chosen by Dakarai to move forward with for the company’s logo rebrand. Dakarai felt Emma’s concept successfully took Candles in the S.U.N. s original logo to the next level without changing directions. 

Congratulations Emma and students for completing this year’s edition of the Brand Hack! We are looking forward to seeing you again at next month’s Portfolio Seminar. Stay tuned for details!

Events Students

RECAP: PORTFOLIO REVIEW 2021

The second virtual Student Portfolio event was a total success! Thanks again to our wonderful professional volunteers and student participants for your patience and for dedicating the time to make this event happen.

Although many of AAF Buffalo’s events have taken a virtual spin, that has not stopped us from providing support and resources to our student network in the most important time of their life – exiting college and entering the professional world.

The 2021 Student Portfolio review was conducted through Zoom Breakout Rooms. Registered students had fifteen minutes with each professional where they had the opportunity to share their work, ask questions, and network.

Similar to last year, each Breakout Room nominated a student portfolio of their choice and selected students received a cash prize. Many colleges and universities were represented including Rochester Institute of Technology, Villa Maria College, Daemen College, and Buffalo State College. Congratulations to all the winners:

 

Henny Zack, Villa Maria College

Laurie McMurray, Buffalo State College 

Kelsey Sikora, Villa Maria College

Zachary Nosbisch, Daemen College

 

Thanks again to everyone who participated. We look forward to the 2022 event, hopefully, it can be in person!

Events Students

RECAP: DON NICHOLS 2021

Each year, AAF Buffalo hosts a scholarship competition honoring the late Buffalo great, Don Nichols. Don Nichols began teaching at the Albright Art School. He founded its Graphic Design Program in 1950 and brought it to UB where, until his death on July 7, 1987, he served as the program’s head and an extraordinarily dedicated teacher. He educated hundreds of graphic designers, a number of whom attained national prominence. Nichols received the Osborn Award for Creative Excellence from the Art Directors/ Communicators of Buffalo and the Chancellor’s Award  for Teaching from UB in 1982.

The scholarship competition was open to all Western New York undergraduates in design, writing, communications, illustration, photography, and fine arts. This year’s theme had students reimagine their take on the year 2020. Entries were judged by a panel of professionals from Crowley Webb. And the results are in.

Please join us in congratulation this year’s winners!

Students

RECAP: 2020 PORTFOLIO SEMINAR

People can say “don’t judge a book by its cover” as much as they want, but that phrase will never apply to the job market. Appearance is everything and an interview is essentially a judgement day, so applicants want to be sure their portfolios are as refined as possible. AAF Buffalo hosted a Portfolio Seminar virtual this year, with three speakers to provide insight to college design students on how to best prepare for entering the job market.

Maggie Blaisdell AAF Buffalo 2019 Portfolio Winner and a Graphic Designer at RIT; Noah Herman a Graphic Designer at Gelia; and Dave Riley, Creative Director at The Martin Group sat on the panel for this year’s Seminar. AAF Buffalo’s Board Member Cody Andres, Graphic Designer at The Martin Group hosted the event, sharing his own insight, as well, during the Q&A session.

Maggie Blaisdell, 2019 Portfolio Winner; Graphic Designer at RIT
Blaisdell began the Seminar, focusing on the best formatting of a portfolio and suggesting the best pieces to highlight in an interview, estimating around 6-10 of the applicant’s best examples of work. Adding variety to these pieces is best, selecting examples from different genres to reflect the range of skills.

To further reflect skill level, highlighting just a couple of these pieces to show the timeline and the progression will portray brainstorming and creativity, workflow and the skills in each step; such as illustration and sketching, problem solving, etc. When doing a storytelling approach on a piece, it is important to not show every step, but rather just a few of the checkpoints that reflect key skills. Furthermore, showing the finished product first before going into the steps to reach completion is crucial; that way, the applicant can be sure the interviewer(s) will see the finished product.

Noah Herman, Graphic Designer at Gelia
Herman encourages students to have their work speak for itself. He reminds students to embrace white space and to avoid their designs being influenced by surrounding noise. Their pieces can be a reflection of not only their skill levels, but also their creativity and personality.
“Don’t live on a static definition of yourself,” Herman said during his session.

In order to be as efficient as possible, he recommends students updating their portfolios periodically to avoid it being a bigger task leading up to an interview. For students to truly make a memorable impression, he suggests paying for the domain for their portfolio to avoid the added text in the URL, and to go into each interview with enthusiasm and confidence, as that will shine through in their work, as well.

Dave Riley, Creative Director at The Martin Group
In addition to showcasing a collection of design pieces, Riley says to list two to three references on a resume with their portfolio. He also suggests for a cover letter to reflect as much personality as the design pieces themselves. The letter is an outlet to showcase an individual’s brand.

Students should do interview prep leading up to their appointment time, including a list of questions, printing out copies of the cover letter, resume and pieces of the portfolio. He believes self-promotion pieces are equally as important, as well; showcasing the designer’s creativity, individuality, and complete skill set. Brand is important as an individual when it comes to design work.

Key Takeaways:

  • Include 6-10 pieces in portfolio, with a select few showcasing the design process
  • Add 2-3 professional references in the resume
  • Prioritize the cover letter as much as the portfolio to reflect your brand
  • Buy the domain for chosen portfolio site
  • Be confident, enthusiastic, and most importantly, yourself.

Be sure to check in with AAF Buffalo in the spring for the Portfolio Review, the second part of the design portfolio series.