ADDYS Events Students

2025 American Advertising Awards Recap

Everybody’s amped about the AAAs.

Not just because it was the most anticipated night of the year for the Buffalo advertising community, but because it was truly electric. (Watch your step near that Tesla coil).

Our fearless leader, AAF Buffalo President, Lindsay Neilson, put it best: “This was a year unlike any other show we’ve done before.” But it was also one of the more rewarding ones we’ve put together. With so many of our Buffalo agencies getting involved this year, this truly felt like a show for – and by – everyone in our ad community.

And what a brilliant, dazzling, radiant, additional-electrical-adjectives-looking community it is. If you haven’t seen the photos or the slow motion video from that night, check ‘em out. Y’all look positively conductive.

The night began with a greeting from Edison and his candy-filled light bulbs – such a bright idea. We had some supercharged snacks, buzzy bevvies, and a slow motion glambot wired to capture the energy of the night. Everything from the decor to the show reels to the fits, food, and Saxman Slim made for a night to remember.

We recognized an up-and-coming whippersnapper in Sean Donovan for our Future Star Award. Our Joe Crowley Award for Service went to Chelsea Carney – whose dedication to the board is unmatched. Riveter Design brought home the Mosaic Award for everything they bring to not only the advertising community but our community at large. And we honored the incomparable Tricia Barret of Crowley Webb with the highly coveted Levy-Osborn award for Excellence in Communication for being the ad badass she is. 

And the honors for Crowley Webb didn’t stop there as they also took home the Best of Show for the Highmark Stadium Talegate Trailer! Congrats to them – and everyone – for their achievements. The Martin Group took home a show-topping 53 awards as well as being a Best of Show Finalist for their Health Lives Here campaign. Rounding out the finalists was Stronghold Studio for the supercool Listening Bar Branding. And congrats to Henny Zack from Villa Maria for taking home Student Best of Show!

We had five judges from across the country evaluate 477 professional entries. They had a ton of glowing things to say about the craft here in the Electric City so our thanks go out to Chris, Amy, Eva, David, and Mick. You were all thoughtful and purposeful in your judging and discussions – we were lucky to have you.

The thanks continue though, as we could not have put on such a stunning event without the help of Crowley Webb for tackling the show reels, Farm for their killer showbook, Agency 15 for making all the social and comms look effortless, dPost for the intro, gallery reels, and slow mo booth, Riveter for kicking off the Entries for All initiative, Frank Coppola for his mother-fluxing decor, Mr. Smith and In-Room Plus for their help in developing the kickoff and branding elements, and of course all the board members that made the evening possible: special shoutouts to my stellar co-chair Hailey for tackling her first year as AAA co-chair like an experienced vet, to Lindsay for keeping this train of insanity on the rails, and to Mike, Kit, and Devan for their endless support in keeping this thing on budget and on brand. 

And an extra special thanks to our host, Electric City, and our sponsors NBC Universal, AI Digital, and Digital Table Advertising. This show could not have happened without you. Thank you, thank you, thank you. 

Cheers, all. Thanks to you all for coming out and making our 2025 AAAs absolutely voltaic. (That’s a word, right?)

ADDYS Events Students

2024 American Advertising Awards Recap – Camp Wannawinanaddy

Before we get into the whole “camp” of it all, we just gotta say: the dedication and passion from everyone who put this show together was nothing short of inspiring. Oftentimes in our industry, things can get cliquey and competitive, politics get in the way of partnerships… it’s a thing. We get it. It happens. And yes, Mr. Smith Agency, dPost, and the AAF Buffalo Board had a beautiful camp romance, but we went into this show truly wanting to make Camp Wannawinanaddy a place where we all get together and celebrate each other no matter what “cabin” you’re in. Too kumbaya? F*ck you! (Better?) But we really did wanna make the best damn show we could for everyone because we love what we do, we love what you do, and because great work deserves to be celebrated. Period. Okay, now onto the show…

Nestled amongst the Villa Maria Forest, Camp Wannawinanaddy opened for its 2024 Winter Session (although, at 60º, we hardly needed our long johns).

After months of build-up and anticipation, campers filed in by the dozens and received their final Wannawinanaddy collector pins. Decked out in shorts, flannel, and sleeping bags (we even spotted a few visitors from neighboring Camp Crystal Lake), we were treated to s’mores, PB&J’s, and coolers filled with “Mommy & Daddy drinks.” After a few hugs and “Hello’s,” Camp Director Tony ushered us from Registration, up through Brand Rapids, and into Camp Wannawinanaddy.

Once inside, Camp Creator, Frank Cappola, treated everyone to a gorgeous landscape that set the tone for a spectacular show. Our Camp Counselors, Mary, Lindsay, and Evan, kicked off the evening and we got right into the awards. It was a show that saw us celebrate tons of fellow campers for their year of hard work and creative results—including junior camper, Jennifer Lay, who took home Student Best of Show! And we honored some extra special bunkmates: Dre LoPiccolo (Future Star), Kyle Rogers (Joe Crowley Award for Service), and Crista Pfahler (Levy-Osborn Excellence in Communication). We had a sing-along, tug-of-war, there was a raccoon and a bear… it was campin’ good time.

Crowley Webb’s haul shined as bright as the stars above, taking home a truly impressive 40 awards. But smaller shops won big too – especially Abbey Mecca, taking home golds, the Mosaic Award, and Best of Show for their work with The Buffalo and Erie County Naval & Military Park, “Two Wars: The Road to Integration.”

We’re clearly partial but this night felt like some good clean fun. And for as much as we wanna win an addy, we also wanna celebrate our friends and colleagues. Congrats to all the winners—we hope you had fun. If you wanna relive the evening, click here for the entire run-of-show or here for the full gallery.

(and it’s worth mentioning again… this show would not have happened without the massive support and guidance from Tracy Rozler at Villa, Shannon Silva, and Frank Cappola. A shout-out to all long-hours from the judges, Anibal, Chris, and Lauren. And one again to Mr. Smith for the theme and branding, the site, assembling awards, compiling the showbook… and dPost for writing the show, doing the reels, making some killer videos, and logistic-ing like you wouldn’t believe.)

Blog Events

2015 WNY ADDYs

It was a rewarding night for the nearly 400 people who gathered at the Tralf in downtown Buffalo for the annual WNY ADDY Awards Show on Friday, March 6. The theme for the show, “See, the ADDYs are Rewarding,” was created by Buffalo agency The Martin Group and was brought to life through an array of performances throughout the night — everything from a magician, to a violinist, to roller girls handing out free ice cream. And of course, the most important rewards were handed out to those individuals and teams who won silver or gold ADDYs and special awards.

More than 375 entries were received, and the big winner of the night was Gelia, picking up the best of show award for their Queen City Roller Girls 2015 season teaser campaign. Watch our awesome judges from Baltimore, Washington D.C. and New York City decide on their choice in this video:

The full list of winners had Gelia at the top as they were awarded the most ADDYs of the night, taking home 38 awards (13 gold and 25 silver). Crowley Webb received a total of 21 awards (three gold and 18 sliver), Block Club was honored with 11 awards (eight gold and three silver), White Bicycle took away seven awards (five gold and two silver), and dPost secured six awards (four gold and two silver). Other award winners include:

  • The Martin Group (one gold and eight silver)
  • Paget Films (one gold and three silver)
  • Quinlan (one gold and one silver)
  • Karn Creative, Inc. (one gold)
  • Luminus Media, LLC (one gold)
  • Villa Maria College (one gold)
  • Cumbo, Inc. (four silver)
  • B McCrone Photography & Design (two silver)
  • SKM Group (two silver)
  • Cenergy (one silver)
  • Eric Mower + Associates (one silver)
  • Hadley Exhibits (one silver)
  • JCharlier Communication Design (one silver)
  • Manzella Marketing Group (one silver)
  • OtherWisz Creative Corporation (one silver)
  • Our Lady of Victory Homes of Charity (one silver)
  • Propellerhead Media (one silver)
  • Riveter Design (one silver)
  • State University of New York at Fredonia (one silver)
  • Telesco Creative Group (one silver)
  • Visit Buffalo Niagara (one silver)

These winning entries wouldn’t be possible without the talented individuals behind them. In addition to the gold and silver awards, this year’s Special ADDY awards were also handed out. The 2015 winners include:

Tod Martin, The Martin Group – David I. Levy Communicator of the Year Award

This award was created to recognize outstanding achievement and service in the communications industry.

Kathy Kastan, Gelia – Alex Osborn Award for Creativity

Named in honor of Alex Osborn of Batten, Barton, Durstine & Osborn fame, this award recognizes individuals who, through outstanding creative achievements, have left an indelible mark on the Western New York creative community.

Independent Health Marketing Department – The Odysseus Award

The Odysseus Award was established in 2011 by the Advertising Club of Buffalo to honor a client in the Western New York market (individual or group/department) who has used the discipline of strategic marketing and advertising in an extraordinary way.

Jason Yates, Gelia – Joe Crowley Award for Service

This award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club.

Adina Pera, Crowley Webb – Future Star Award

This award honors an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry.

The Xpedx creative use of paper award went to White Bicycle for the Andrea Nardello “Echo” CD Package. And the Best Showbook ad went to OtherWisz Creative Corporation.

College students were also included in the action. Taking home the student best of show award was Lisa Hinterberger of SUNY Fredonia for her Code Letterforms. Chad Hornberger from SUNY Buffalo State College also received two gold awards. Students each taking home one gold award included:

  • Tylandt A. Doyle, St. Bonaventure University
  • Maribel Avila, Alison Dyer, Kayleigh Forger, Lisa Hinterberger, Athena Kolokotronis, Anne Leue, Jon Mc Cray, Jessica Wilcox; State University of New York at Fredonia
  • Lucy Norton, Villa Maria College

Student silver award winners include:

  • Carl Hunley Jr., Villa Maria College
  • Emma Zaremba, St. Bonaventure University
  • Kerri Linsenbigler, St. Bonaventure University
  • Rachel Rising, Villa Maria College
  • Joe Carney, Villa Maria College
  • Samantha Lonczak, Villa Maria college

A thank you once again goes out to Kristen Cronyn, this year’s show chair for her leadership, commitment and hard work to make this show possible. Also, thanks to Sarah Dipofi and Christie Witt-Berardi for leading the effort on behalf of the Martin Group team. And finally, thank you to all the volunteers who chipped in along the way. We couldn’t have done it without this great support!

To see all of this year’s winners, check out the ADDY showbook below!
2015 ADDY SHOWBOOK

ADDYS Events

Preview Night 2015

On, Thursday, February 12, we hosted the ADDYs Preview Night for the second straight year. Over 70 people attended this event at dig Buffalo to view all the work submitted for this year’s show. Print ads, logos, TV commercials, web sites, mailers, posters and more made up the nearly 375 entries received. Thank you to Kristen Cronyn and the Ad Club Board for all their work to bring this event together and make it a success.

Wondering who won? Well, join us on Friday, March 6 at the Tralf to find out who took home gold and silver! Tickets are still available.

In the meantime, enjoy these photos from Preview Night 2015.