Skillshop Recap: Influencing the Influencer

Last month, AAF Buffalo hosted a members-only skillshop on the value of influencer outreach.

Hosted at Crowley Webb’s first-floor bar, Local 86, PR veterans Andrea Gallagher and Katie Briggs took a dive into the hottest new marketing trend, using real-world examples and exclusive insights from the influencers themselves.

Some notable tips and tricks:

  • An influencer is anyone who can change (or influence) thinking or behavior.
  • Influencer marketing focuses communication efforts on key individuals who can influence consumers’ thinking or behavior.
  • Influencers can be traditional media, subject matter experts, celebrities, bloggers, and social media users and advocates.
  • Influencer outreach can help your organization with brand awareness, expand social reach, increase sales, as well as share education, insights, and content.
  • Influence isn’t just having a lot of followers—it’s driven by expertise and credibility.

Stay tuned for more information on our next skillshop, coming for you during Ad Week 2019 (October 7-10).


Get to know the leaders of the Spring Skillshop.

Andrea Gallagher is the Public Relations Director at Crowley Webb, bringing 10 years of public relations and corporate communications experience to the role. Before joining the Crowley team, Andrea most recently served as the Director of Marketing & Public Relations at the Buffalo Museum of Science, and was previously an account director at global PR firm, Weber Shandwick, leading integrated multi-disciplinary campaigns for top consumer lifestyle and technology brands.

Katie Briggs is a public relations professional with experience in developing PR programs for local to global companies across diverse industries. In a new role at Praxis—Crowley Webb’s patient recruitment division—Katie is charged with growing its advocacy outreach capabilities through working with advocacy groups, patients, and physicians to generate awareness for clinical research studies.