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2015 WNY ADDYs

Corey Crossman

It was a rewarding night for the nearly 400 people who gathered at the Tralf in downtown Buffalo for the annual WNY ADDY Awards Show on Friday, March 6. The theme for the show, “See, the ADDYs are Rewarding,” was created by Buffalo agency The Martin Group and was brought to life through an array of performances throughout the night — everything from a magician, to a violinist, to roller girls handing out free ice cream. And of course, the most important rewards were handed out to those individuals and teams who won silver or gold ADDYs and special awards.

More than 375 entries were received, and the big winner of the night was Gelia, picking up the best of show award for their Queen City Roller Girls 2015 season teaser campaign. Watch our awesome judges from Baltimore, Washington D.C. and New York City decide on their choice in this video:

The full list of winners had Gelia at the top as they were awarded the most ADDYs of the night, taking home 38 awards (13 gold and 25 silver). Crowley Webb received a total of 21 awards (three gold and 18 sliver), Block Club was honored with 11 awards (eight gold and three silver), White Bicycle took away seven awards (five gold and two silver), and dPost secured six awards (four gold and two silver). Other award winners include:

  • The Martin Group (one gold and eight silver)
  • Paget Films (one gold and three silver)
  • Quinlan (one gold and one silver)
  • Karn Creative, Inc. (one gold)
  • Luminus Media, LLC (one gold)
  • Villa Maria College (one gold)
  • Cumbo, Inc. (four silver)
  • B McCrone Photography & Design (two silver)
  • SKM Group (two silver)
  • Cenergy (one silver)
  • Eric Mower + Associates (one silver)
  • Hadley Exhibits (one silver)
  • JCharlier Communication Design (one silver)
  • Manzella Marketing Group (one silver)
  • OtherWisz Creative Corporation (one silver)
  • Our Lady of Victory Homes of Charity (one silver)
  • Propellerhead Media (one silver)
  • Riveter Design (one silver)
  • State University of New York at Fredonia (one silver)
  • Telesco Creative Group (one silver)
  • Visit Buffalo Niagara (one silver)

These winning entries wouldn’t be possible without the talented individuals behind them. In addition to the gold and silver awards, this year’s Special ADDY awards were also handed out. The 2015 winners include:

Tod Martin, The Martin Group – David I. Levy Communicator of the Year Award

This award was created to recognize outstanding achievement and service in the communications industry.

Kathy Kastan, Gelia – Alex Osborn Award for Creativity

Named in honor of Alex Osborn of Batten, Barton, Durstine & Osborn fame, this award recognizes individuals who, through outstanding creative achievements, have left an indelible mark on the Western New York creative community.

Independent Health Marketing Department – The Odysseus Award

The Odysseus Award was established in 2011 by the Advertising Club of Buffalo to honor a client in the Western New York market (individual or group/department) who has used the discipline of strategic marketing and advertising in an extraordinary way.

Jason Yates, Gelia – Joe Crowley Award for Service

This award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of the club.

Adina Pera, Crowley Webb – Future Star Award

This award honors an outstanding young professional in the marketing and advertising field who has demonstrated great potential in his or her early years in the industry.

The Xpedx creative use of paper award went to White Bicycle for the Andrea Nardello “Echo” CD Package. And the Best Showbook ad went to OtherWisz Creative Corporation.

College students were also included in the action. Taking home the student best of show award was Lisa Hinterberger of SUNY Fredonia for her Code Letterforms. Chad Hornberger from SUNY Buffalo State College also received two gold awards. Students each taking home one gold award included:

  • Tylandt A. Doyle, St. Bonaventure University
  • Maribel Avila, Alison Dyer, Kayleigh Forger, Lisa Hinterberger, Athena Kolokotronis, Anne Leue, Jon Mc Cray, Jessica Wilcox; State University of New York at Fredonia
  • Lucy Norton, Villa Maria College

Student silver award winners include:

  • Carl Hunley Jr., Villa Maria College
  • Emma Zaremba, St. Bonaventure University
  • Kerri Linsenbigler, St. Bonaventure University
  • Rachel Rising, Villa Maria College
  • Joe Carney, Villa Maria College
  • Samantha Lonczak, Villa Maria college

A thank you once again goes out to Kristen Cronyn, this year’s show chair for her leadership, commitment and hard work to make this show possible. Also, thanks to Sarah Dipofi and Christie Witt-Berardi for leading the effort on behalf of the Martin Group team. And finally, thank you to all the volunteers who chipped in along the way. We couldn’t have done it without this great support!

To see all of this year’s winners, check out the ADDY showbook below!
2015 ADDY SHOWBOOK

ADDYS Events

Preview Night 2015

Scott Bartels

On, Thursday, February 12, we hosted the ADDYs Preview Night for the second straight year. Over 70 people attended this event at dig Buffalo to view all the work submitted for this year’s show. Print ads, logos, TV commercials, web sites, mailers, posters and more made up the nearly 375 entries received. Thank you to Kristen Cronyn and the Ad Club Board for all their work to bring this event together and make it a success.

Wondering who won? Well, join us on Friday, March 6 at the Tralf to find out who took home gold and silver! Tickets are still available.

In the meantime, enjoy these photos from Preview Night 2015.

Blog Events

Happy New Year, From Your Ad Club Board

Ad Club Of Buffalo

Thank you to all who attended our first, and potentially annual, holiday bowling tournament! 11 teams donated 257 pounds of food and $100 in grocery store gift cards to the Food Bank of WNY. A special thank you to Quinlan & Company for sponsoring the event and Kenmore Lanes for hosting.

Throughout the year, Ad Club offers content-driven programming in order to make your membership valuable. But every once in a while, it’s important for us to strengthen the unity of the club by getting to know our members… And what’s a better way to do that than by giving back and indulging in some healthy competition? We hope you met a few board members, spoke with someone new, or bonded with your coworkers over their impressive performances at the lanes. Congratulations to Bob Henry from clevermethod, who earned the tournament’s individual high score with an impressive 220 points!

For those of us who didn’t score anywhere near 220, we made up for it in enthusiasm. Have you seen the team photos?

So again, happy new year from the Ad Club board. We look forward to continuing to be your professional resource and hope you’ll attend our upcoming events in 2015: UberBowl, The ADDYs and AdLabs. Thank you for your membership – without our members, we are nothing.

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Do you have event ideas for the Ad Club? Do you have feedback on the holiday bowling tournament? Contact Kelsey Hanks to submit comments.

ADDYS Events Students

AAF District Two ADDYs Winners

Ad Club Of Buffalo

You may have assumed the ADDYs concluded shortly after Buster Bison threw you a tee shirt during the show at the Tralf back on March 7.

Well the fact is, for those elitists who just insist on producing the highest quality creative, our local awards show was just the first stop.

District level judging was held in New York City late last month and Buffalo represented!

Three Golds and four Silvers were earned between Crowley Webb, Gelia, Print Collection and The Martin Group. In addition to the professional entry winners, St. Bonaventure University and Villa Maria College each had a student win Silver.

Here’s a look at the winning work:

Crowley Webb, ADDY Mixed Media, Gold (Advertising Industry – Integrated Campaign)

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Crowley Webb, Beacon Website, Silver (Digital Advertising – B2B Website)

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Gelia, Music Teachers Advocacy Poster, Gold (Collateral Material – Poster, Single)

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Print Collection, See America Travel Poster Series, Gold (Collateral Material – Poster, Campaign)

Print Print

02-BUF-20957-74C-3 Yosemite_National_Park.NO TYPE

The Martin Group, Lawley Marketplace Sales Kit, Silver (Sales Promotion – Sales Kit)

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The Martin Group, 6×6 Lacrosse Packaging, Silver (Sales Promotion – Packaging)

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The Martin Group, 6×6 Lacrosse T-Shirts, Silver (Direct Marketing – Apparel)

02-BUF-32331-74A

St. Bonaventure University, Step Up for Kids, Silver (Elements of Advertising – Copywriting)

StepUpForKids_1 StepUpForKids_2

StepUpForKids_3 StepUpForKids_4

Villa Maria College, The Bread Box, Silver (Sales Promotion – Packaging)

breadbox

Results for all of the Clubs in District Two can be found here.

Next stop: Nationals in May. Winners of Gold at the District level advance automatically, Silvers have the option to pay to move on.

Congrats and Good Luck!

Events Students

Portfolio Day is Upon Us

Brittney Sikora

StudentSaturdays2014_port_banner

Portfolio Day is quickly approaching, happening Saturday April 12th at Villa Maria College from 9am -3pm. I know the thought of getting a portfolio together in this short amount of time may be a bit overwhelming, you may even be debating whether or not to attend the event. This time last year I was going through the same thought process. Even though I was nervous, I ended up going, and had such a positive experience. So hopefully by the end of reading this I can convince you on attending, and give you some insight on how to successfully survive Portfolio Day.

The thought of talking with pros and showing them your work may make you extremely nervous, but there’s no need to be!  The pros were once in your shoes too so they get it. In the end, the nerves, sweaty palms, and stumbling of words will pay off, I promise. You’re going to get a ton of constructive feedback, which is going to help you and your portfolio in the long run. So just relax and have a little confidence in yourself!

Also, attending means you have a chance at winning a $500 scholarship. Can it be any more obvious on why you should go…it’s free money!

Buffalo is a pretty tight-knit community where everyone knows everyone, events like this are great for getting your name out there. At the moment, the thought of networking may not sound that important to you, but it may just be the most important thing you can be doing right now. You’re probably even thinking “Oh I have plenty of time for that”. But the sooner you start connecting with people in the industry the better. College goes by fast and at the end of it your going to want a job in the industry. The search for that job should begin now, not at graduation. So show up, work hard and stand out!

Just by coming to the event and showing your work you have a better likelihood of being offered an internship or maybe even a job. And if it doesn’t happen at this particular event, don’t be discouraged because people will still remember you. Bring business cards or maybe even a leave behind for the pros to take away with them and have a little reminder of you.

Come prepared to talk about your work and have questions ready. It’s just as much of an interview for you as it is for the pros. Asking questions shows your interested and may even help break the ice a bit.

The event is completely worth it I cannot stress that enough! By the end of the day you’ll walk away feeling great about yourself and portfolio.

Hope to see you all there!

ADDYS Events

2014 WNY ADDYS: Give the People What they Want

Jason Yates

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Thanks to everyone for anther great ADDYs. Here are the highlights.

Online Show Book – See all of the night’s winners in the online show book.

Photo Gallery

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Photos from the event are at Buffalo.com

Special Award Winners:
The David I. Levy Communicator of the Year: Newell Nussbaumer
The Alex Osborn Award for Creativity: Pete Reiling
The Joe Crowley Award for Service: Kim Pentheros
Future Star: Erin Doherty

Best of Show:
praxis
Congratulations to Crowley Webb for winning Best of Show with their 2013 Praxis B2B Poster Campaign.

Best of Show Judging:

See how the judges arrived at this choice for the big award

 

Student Best of Show:
breadbox
Brittney Sikora from Villa Maria College took Student Best of Show, as well as the Voice of the People award with her Bread Box Packaging.

Judge’s Choice – Presented by Zippo:

Bruce Gifford, New York:
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Beacon Website, Crowley Webb for HealtheLink Visit Site

Tyler Travitz, Chicago:
04
Would You Rather? Poster Series, Gelia for Smiling Ted’s

Kara Hollinger Bulla, Charlotte / Lucy Todaro, Cleveland:

02
2013 ADDY Campaign, Crowley Webb

bubbles
Music Teacher’s Advocacy Poster, Gelia for NAfME

Creative Use of Paper – Presented by xpedx
Katz Americas Holiday Card

Best of Show Runners-Up
02-1
Annual Conference Multimedia Campaign
Gelia for NAfME

01
Beacon Website
Crowley Webb for HEALTHeLINK


Buffalo: America’s Best Designed City
Paget Films for Visit Buffalo Niagara

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Music Teacher’s Advocacy Poster
Gelia for NAfME

AdLab Events

February Ad Lab with Bing’s Jason Dailey

Ad Club Of Buffalo

To kick off Ad Lab’s big move to its new location, the Saturn Club, the Ad Club wanted to bring something special that would appeal to a large audience. They delivered, and were able to bring in Bing Evangelist Jason Dailey to discuss “Connected Experiences in a Multi-Screen World”. And no, he’s not that type of evangelist.

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With a large, wide-ranging audience filling the room, the new venue felt like an old home, and the crowd was excited.

Jason took the stage and immediately dove right into the history of screens in our lives, including a fun fact about the first search engine in 1945. The goal of the talk was to understand a few main points of multi-screen usage and how marketers can utilize this information to reach users.

First, there are a number of different devices and each one is being used for a different reason. Whether it’s social interaction, investigative research, or brain dead facebooking, marketers need to be aware of what people are looking for. Also, Jason showed that time of day matters too when using multiple devices.  As the day goes on, people become less serious.  Mornings are productive, evenings are for entertainment and exploration.

Now that we know the answer to the problem, a new one arises. An issue a lot of marketers will share is customizing four or more different experiences on a limited budget.

It was a solid showing for the first Ad Lab at the Saturn Club, and great to have prominent figure from a digital powerhouse like Microsoft at our disposal. Along with the new location, the club pumped some new technology into Ad Lab by adding the ability to text or tweet your questions during the show. The experiment was a success and helped fuel the discussion following Jason’s presentation.

Keep the discussion rolling below or tweet us at @adclubofbuffalo and look for the next Ad Lab, March 25th at the Saturn Club.

Events

The Ride For Roswell 2014 – Jersey Design Contest

Ad Club Of Buffalo

Ride For Roswell 2014 Jersey Design Contest - Ad Club Promo

The Advertising Club of Buffalo is proud to support The Ride For Roswell Jersey Design Contest

Design the Ride’s 2014 Extra Mile Club bike jersey. Thousands of eyes will be on your design and you’ll get recognition for putting your talent to work in the fight against cancer.

The AD Club is helping with the promotion of this contest to bring more awareness to the fight against cancer and hopefully we can share this among those in the advertising community in order to make this jersey design the best yet!

We hope not only the creative departments within our local membership, but any person who has an creative talent and wants some well deserved recognition to help a great cause.

Below is a few key points taken from the contest website http://rideforroswell.org/jerseycontest/

  1. Review, agree to, and follow the Contest Rules and Guidelines.
  2. Download and use the Design Diagram and
    logo files (links below) to complete your entry.The Ride For Roswell Presented By West Herr logo
    Roswell Park Cancer Institute Logo
  3. Download and complete the Entry Form.
  4. Email the Entry Form and your submission to rideforroswell@roswellpark.org by 11:59p.m. on Sunday, March 16, 2014. Be sure to write ‘Jersey Design Contest’ in the subject line.

Eligibility: 

  • This contest is open to any professional, amateur, or student designer
  • You must be 18 years or older to submit a design. If you’re under 18, your parent or guardian must submit the design on your behalf

Deadline: 

Entries are due by 11:59 p.m., Sunday, March 16, 2014

The winner will be announced at The Ride Kick-off on Thursday, March 27.

Entry information: 

  • Individuals may submit up to three designs.
  • A separate entry form must accompany each design.
  • Designs must be submitted via email as a vector EPS file not to exceed 12MB in size. All text/fonts must be outlined.

Email your entry to: 

RideForRoswell@RoswellPark.org

Subject line: Jersey Design Contest

The Advertising Club of Buffalo can’t wait to see what great design get’s picked by the panel of Ride For Roswell volunteers. They will select three semi-finalists from all designs received by 11:59 p.m. on Sunday, March 16, 2014. Approximately 1,500 past and current EMC members will then be invited to vote for their favorite design. The design with the most votes will be the winner. The winner will be notified by email, recognized on The Ride For Roswell website, and publicly announced at The Ride Kick-off event on Thursday, March 27, 2014.

Good luck to all who enter!

Events

Super Bowl: The Pregame

Ad Club Of Buffalo

Logo. Overload. Let’s mix a city already considered an advertising mecca with an influx of millions of football fans. New York City, specifically Times Square is guaranteed to be filled with two things at all times: billboards and people. Super Bowl XLVIII meant one thing: MORE billboards and MORE people.

Although at first it seemed like the Super Bowl wasn’t as front and center in NYC as it typically is in other cities, as soon as my family and I deplaned, we were hit hard with Super Bowl-specific advertising. The most noticeable ad was from the NYC/NJ host committee, boasting that it was “An event so big, two cities needed to host it.” The host committee also branded NYC/NJ mugs and texting gloves with their logo on the left hand. Those who received their welcome bags quickly became walking advertisements.

Next stop was Super Bowl Boulevard, engineered by GMC. It stretched down Broadway, from 34th Street to 47th Street and every inch was littered with logos. XBOX, Papa John’s, GMC, Microsoft, etc. did their best to showcase products and engage fans with interactive displays and video. Many of the brands have are headquartered and have retail locations in the city, making them familiar and accessible for fans.

The streets were filled with volunteers ready to give visitors information regarding directions, attractions, or restaurants. Their puffy, yellow winter jackets and bright yellow New Era caps, sponsored by Visa, were eye-catching, making it hard to not see them (and the Visa logo).

Retail locations such as H&M and Macy’s pulled out the big guns for this event.  David Beckham was plastered on all possible facets including video billboards, busses, and the windows of most H&M stores. There was also a meet  and greet with him at the location near Super Bowl Boulevard the Saturday before.   Queue hundreds of screaming girls ages 20-60.

Macy’s, an already a well-known brand, especially in NYC, capitalized on the event. All windows were covered in Super Bowl welcome signs, the entire ground floor was filled with mannequins in jersey replicas, flags were hung that lead shoppers into the NFL Shop on the entire 4th floor of the store. While my family and I have been to a lot of Super Bowls, we had never seen a retail store embrace the NFL Shop in such a way.

Social Media also played a huge role in the days leading up the big game. Verizon Wireless had multiple billboards with the hashtag “whosgonnawin,” encouraging fans to tweet their prediction.  The team with the most votes decided what color lights would shine on Empire State Building the night of the game.

These few details only scratch the surface of how companies used the Super Bowl to get their name and brand noticed. Each took advantage of the millions of eyes on them and I have no doubt that engagement soared during the game and the week leading up to it.

Now, let’s see if Peyton Manning will be allowed in any more Papa John’s commercials after that game.

Events

Hey Entrepreneurs: Buffalo Startup Weekend Is Almost Here!

Ad Club Of Buffalo

A lot of us think about starting our own business. We experience a burst of inspiration, a sudden vision about a market gap we could fill. We are almost surprised to realize that we have the market-tested skills to make this work. We stare at the walls of our offices and fantasize about how delicious it would be to stop working for The Man.

Buffalo Startup Weekend offers an opportunity to get a taste of entrepreneurialism before cashing in your 401k. The event is slated to run from Friday, Oct. 4 through Sunday, Oct. 6 in Davis Hall at the University at Buffalo North Campus.

Registration begins at 6:30 p.m. and Buffalo Startup Weekend will then run straight through until 9 p.m. on Sunday. There will be brief interludes for eating and sleeping.

Tickets to Buffalo Startup Weekend are $50. Student tickets are $25. Registration is limited and is currently available online. Over five hundred people are currently registered.

Buffalo Startup Weekend is sponsored by the University at Buffalo and 360 PSG.

The Buffalo Startup Weekend reports that “Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.”

All are welcome at Startup Weekend — programmers, marketers, designers, public relations wonks, accountants, you name it — because anyone with business or creative skills can play a role in the launch of a new business.

Here’s how it works:

Participants show up on Friday night, have dinner, and listen to a series of short pitches for new businesses (if you have an idea, prepare to present your pitch). Everybody votes for the top ideas, and then teams are formed around the winners. The teams get organized and make a game plan for Saturday and Sunday’s work.

Starting at 9 a.m. Saturday, the teams work as hard as possible for as long as possible to get their startup launched. Coaches will be available to help work through thorny issues. The work can go as late as necessary…or not stop at all.

The same process on Sunday — but the teams also need to prepare for presentations at 5 p.m. Following presentations, the judges will select winners and award prizes, and you will go home, your head swimming with ideas, connections, and probably enough caffeine to kill a horse.

The top three teams will receive prize packages that include professional web design and hosting, legal advice, marketing assistance, Venture Club memberships, and tickets to Helium Comedy Club, among other items. For a full list of prizes, visit the Buffalo Startup Weekend website.

This year’s judges include John Seman, president and CEO of Launch WNY; noted entrepreneur and advisor Aron Solomon, entrepreneurial law expert Diane McMahon; Brigid Doherty, executive director and secretary of the James H. Cummings Foundation; and Adrian Roselli, vice president of Algonquin Studios.

Buffalo Startup Weekend can be followed on Facebook and Twitter.