ADDYS Announcements Blog Board Industry Updates Latest News Stuff

Awarded at ADMERICA

By Dan Nesselbush

The annual gathering of the American Advertising Federation brought club and industry leadership together in Chicago for four days of education, networking, and awards at ADMERICA 2018. We bring you these updates from The Windy City:

Accolades for AAF Buffalo

While we came up a little short on our goal of a repeat as Club of the Year, we were still happy to exit Chi-Town with a stack of awards deeper than a pizza pie at Lou Malnati’s. AAF Buffalo received eight awards in the AAF’s Club Achievement Competition! For those of you keeping score at home, that’s 19 awards over the last three years.

2018 Club Achievement Awards 1st Place:
• Communications
• Programs
• Membership

2018 Club Achievement Awards 2nd Place:
• Advertising Education
• Public Service
• Government Relations
• Club Operations
• Diversity and Multicultural Initiatives

A huge thank you goes out to each and every member of our board of directors who contributed to another successful year: Tim Bouchard (Luminus), Kyle Rogers (BlueCross BlueShield of WNY), Josh Gumulak (Gelia), Andrew Bevevino (Martin Davison Public Relations), April Brown (Delaware North), Shannon Silva (dPost), Ally Balcerzak (Lloyd), Erin Haskell (Great Lakes Orthodontics), Brittany Klotzbach (Gelia), Jillian Minderler (Quinlan), Jaime Applegate (NOCO), Grace de Rosa (Telesco Creative Group), Teresa Carosa (Independent Health), Paige Meckler (Crowley Webb), Lauren Carmer (FARM), Greg Pokriki (Invest Buffalo Niagara) club admin Tina Pastwik, and our student liaison Noah Herman. They balance their work and family, yet still find a way to volunteer their time and energy throughout the year to make club initiatives happen.

It would be remiss of us not to thank our members, corporate members, sponsors, and the employers of our board members for their tremendous support throughout the year. Your participation allows our organization to thrive and create opportunities for all involved in the marketing communications field in Western New York, and that backing is greatly appreciated.

 

Shout-Out to SU

The student team from Syracuse University, members of AAF District 2, earned first place in the 2018 National Student Advertising Competition for their Ocean Spray campaign.

The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semifinal, and national levels.

 

Celebrating Diversity

The AAF’s Mosaic Awards recognize companies, agencies, and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Our attendance at last year’s awards ceremony inspired the board to promote these practices at the local level with the creation of the CommUNITY Award for Inclusive Advertising. The local award in the American Advertising Awards competition recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted, and dynamic groups they are. While you’re working on your 2019 submissions, check out a couple of winners from this year’s Mosaic Awards.

FCB Health | Gay Men’s Health Crisis (GMHC): Blood Equality: Blood Dumpster, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

FCB West | Levi Strauss & Co: Circles, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

 

THE American Advertising Awards

The larva that is an 11th hour scramble to stuff envelopes and fill out online entry forms each January turns into the beautiful butterfly known as the American Advertising Awards each June. The national show honors the best of the best in advertising. While our Spotlight Speaker Series pals from Brunner brought home a few gold awards for their work on The Journey, it was also great to see a lot of creative work that wasn’t necessarily on our radar before. You can see all the winners at the 2018 American Advertising Awards website. Here is a personal favorite from the night.

Lonely Whale Foundation “Sucker Punch” Directors Cut from CURIOSITY SHOPPE on Vimeo.

Come on. Who doesn’t like watching people being slapped by a tentacle in slow motion?

Once again, ADMERICA provided great opportunities for our executive board to hear from industry leaders and champions of diversity initiatives, meet with our fellow AAF chapters, attend a slew of workshops, and draw inspiration from the best of the best at the American Advertising Awards.

Events Students Stuff

BrandHack 2018: The Foundry’s Makerspaces

By Josh Gumulak

In what has evolved into an annual event, the third installment of our BrandHack event featured a local non-profit looking for an updated icon set and 11×17 poster to be used in places like bus shelters and message boards around their target neighborhoods. The Foundry’s mission is to increase neighborhood prosperity by empowering individuals through education and entrepreneurship. One of the ways they accomplish this is by offering memberships for their four makerspaces – wood, metal, tech and textile.

Four teams of students (and a pro or two) representing St. Bonaventure, Buff State, UB, Daemen and Hilbert took to UB’s Center for the Arts and were tasked with designing the elements The Foundry was looking for to brand and promote their makerspaces. Leading the teams were seasoned professionals from the area – Megan Sweeney from Gelia, Andrew Martis from martin., Chelsea Turton from Luminus, and Casi Hall from Invest Buffalo Niagara. These designers provided guidance and advice for the teams from brainstorming and development through execution.

The format remained the same from 2017. Teams had five hours to organize and create their ideas before pitching them to our two judges, as well as The Foundry’s representative.

Our two judges, Frank Conjerti from Quinlan and Amber Rampino from 19 IDEAS, offered their expertise throughout the event, and made sure the teams were on track and accomplishing what they had to on the tight deadline. While representing The Foundry, Deb Sarlin provided the students with an in-depth description of what the makerspaces’ goals are and what the client’s hopes were for the materials.

Each team beat the clock and produced some well-executed, unique work along the way, including some pro bono work in the form of a short video, merch designs and a website. Congrats to all the students and captains for producing another great event!

“We were so impressed by the energy and dedication involved in the BrandHack event. The fact that we may use some of the work produced within the Buffalo community is fantastic!” said Deb Sarlin, Director of Education at The Foundry.

Check out the results of the 3rd annual BrandHack below:

WINNER: UB/Buffalo State/Pro captained by Megan Sweeney

RUNNER-UP: St. Bonaventure captained by Chelsey Turton

 

Daemen College captained by Andrew Martis

Hilbert College captained by Casi Hall

ADDYS Blog Events Latest News Stuff

The ADDY goes to

Due to a scheduling conflict we needed to move the date of the WNY American Advertising Awards show earlier than normal. In doing so we felt a rematch of last year’s wrestling-themed show wouldn’t be fair to all of our attendees and entrants with a shortened training schedule, so we turned over the creative reigns to our pals at Gelia.

As you may have seen in The Road to the ADDYs series, co-chairs Brittany Klotzbach and Jason Yates have been on a months-long journey to make this The Greatast ADDYs Ever. In a nod to Old Hollywood-style award shows, with an appropriately satirical spin on our industry, it’s safe to say the hard work of the entire ADDYs committee allowed the 420 attendees inside Kleinhans Music Hall to properly recognize the greatast advertising our region created in 2017.

Judges from Baltimore, Chicago, Pittsburgh, and Washington D.C. scored over 500 professional and student entries in January.  Without further ado, see who had an extra great night by bringing home some hardware.

Professional Winners

A repeat of last year’s local competition, Crowley Webb brought home the most ADDYs with a total of 35 awards (14 gold, 21 silver). The Martin Group added 22 ADDYs (6 gold, 16 silver) to decorate their new digs on Main Street. Gelia (4 gold, 14 silver) and White Bicycle (3 gold, 8 silver) were the other firms to crack double-digit awards. Rounding out the top five was Telesco Creative Group with nine ADDYs (2 gold, 7 silver). A total of 26 companies took home at least one gold or silver award.

Best of Show

The best of the best on the greatast night in advertising went to Crowley Webb, picking up the Best of Show Award for their campaign for the Irish Classical Theatre Company’s The Wake.

 

Special Awards

In addition to the all of the work that is created, we pause each year to recognize several professionals for their contributions and accomplishments in the Buffalo creative community. The 2018 recipients were:

Mike Gluck, President at Gluckworks – Levy-Osborn Award for Excellence in Communications – This award was created to recognize outstanding achievement and service in the communications industry.

Brittney Sikora, Designer at White Bicycle – AAF Buffalo Future Star Award – This award honors an outstanding young professional in the marketing and advertising field who has demonstrated great potential in their early years in the industry.

Matt Low, VP, Creative Director at Crowley Webb – Joe Crowley Award for Service – This award recognizes not only hard work, but also outstanding achievement in furthering the activities and interests of AAF Buffalo.

The Veritiv Creative Use of Paper Award

An award designed to make digital natives a little twitchy, the Veritiv Creative Use of Paper went to a new winner this year as Crowley Webb creatively used paper for their 2017 Holiday Card for Praxis. A special thank you goes to Jean Clemens from Veritiv for her continued support of AAF Buffalo and this award.

 

The CommUNITY Award for Inclusive Advertising

Introduced for the 2018 competition, the CommUNITY Award for Inclusive Advertising recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted, and dynamic groups they are. The award recognizes advertising that addresses issues experienced by under-represented communities and gives voice to groups that have been stereotyped or ignored in media and by society, increasing viewer’s perceptions and understanding of multicultural communities.

Crowley Webb’s poster campaign for Buffalo Prep earned them the first edition of the CommUNITY Award for Inclusive Advertising.

 

Best Show Book Ad Award

A fun award that acknowledges the best advertisement directed at advertisers went to Luminus who won for their greatast-acceptance-speech-you-didn’t-hear-tonight-themed ad.

Student Winners

As mentioned earlier, college students were also included in the action. Taking home the Student Best of Show were Noah Herman, Danny Rosina, Randy Oviasogie, Jason Murawski, Danielle Romaneo, Joseph Pietromicca, Jessica Mjoen, Anna Simpson, and Shelby Janczyk of Daemen College for their Daemen All High: See and Be Seen campaign.

A total of 20 ADDYs were awarded in the student competition with winners coming from Buffalo State College, Canisius College, Daemen College, St. Bonaventure University, and Villa Maria College.

Thank You to Our Sponsors

The 2018 WNY American Advertising Award Show would have been less great if it weren’t for the support of our sponsors FB Displays & Designs and VSP Graphic Group.

The Road to the ADDYs keeps going…

The gold and silver winners in both professional and student categories will have the opportunity to compete in the AAF District 2 American Advertising Awards with the hope of moving on to the national show in Chicago in June.

Congratulations to all the winners and another successful year of work in WNY!

See all the greatness in the 2018 American Advertising Awards show book below and make sure to view pictures from the night on our Facebook page which will be uploaded in the coming days.

ADDYS Blog Events

The Greatast Preview Ever.

By Shannon Silva

Another great ADDYs Preview Night is behind us and what a night it was! The AAF Board of Directors and ADDYs planning committee were proud to have the opportunity to display 474 professional entries and 53 student entries, which included campaigns, billboards, print, broadcast and multi-media, among other assets. We had our largest crowd yet as over 160 attendees viewed a year’s array of diverse and impressive work while enjoying an evening of camaraderie with Buffalo ad industry peers.

Many thanks to all who planned and coordinated the evening, and congratulations to all for your award-worthy entries.

We look forward to seeing everyone at the 2018 WNY American Advertising Awards on Friday, February 23!

Advice Blog Board

AAF Asks: What’s your New Year’s resolution?

What’s your New Year’s resolution?

Tim Bouchard

I’m looking to try and spend more time with my niece and nephew in Syracuse this year.

Shannon Silva

My resolution for 2018 is to be as happy as I am in 2017.

Greg Pokriki

If I spent as much time reading books as I did reading my Twitter feed, I would have already finished every great, must-read novel. So my resolution is two-fold: spend less time on social media and use that new-found time reading books.

Ally Balcerzak

I’m sticking with two resolutions I made for 2017 but never actually accomplished: to read more books and re-learn Spanish.

Brittany Klotzbach

I would say my New Year’s resolution is to be more active and volunteer in my community, and enjoy time with my family as much as possible!

Paige Meckler

Be the person my dogs think I am.  

Erin Haskell

I’m not big on New Year’s resolutions. Waiting until the new year feels arbitrary to me. If I see something I want to improve I tackle it throughout the year.  No waiting!

Grace de Rosa

Eat more vegetables – I know, it’s ridiculous but meat>vegetables any day. My husband and I need to be a bit more healthier I guess…

April Brown

My resolution is based on one word this year: FOCUS. Being more focused will help me accomplish personal goals both short and long term. Being more mindful of how I spend my time everyday is how I plan on focusing on what’s important to me. I waste a lot of time scrolling through social media, so that’s the first thing I’m going to change. There are always a bunch of little things I “plan on doing” or “have been meaning to do” so I think “focus” will help me with that. Here’s to a mindful 2018!

Kyle Rogers

To buy a house and plan a wedding without any episodes of cardiac arrest.

Dan Nesselbush

Carve out time for personal projects and do a better job anticipating when I really, really need to do my Christmas shopping.

Josh Gumulak

Cut down on waste. Similarly to what April is saying, which is great, I tend to also spend a lot of time on social media, as well as keeping up on current events and pop culture in general. Not that I plan to cut down on it, but to go about it more efficiently and consume similar amounts but in shorter, better spent periods of time, is one of my resolutions.

“And now we welcome the new year. Full of things that have never been.” -Rainer Maria Rilke

Blog Events

A generous jingle

By Lauren Carmer

Ugly shoes and ugly sweaters abounded at this year’s Jingle Bowl on Wednesday, December 6. AAF Buffalo hosted its 4th Annual Holiday Bowling Tournament at Kenmore Lanes to support the Food Bank of WNY.

Buffalo’s creative minds came with open hearts to donate non-perishable food items amassing 649 pounds, enough to warrant its own show on TLC. Or as we like to put it, 540 meals for neighbors in need.

Manzella Marketing, Luminus, Telesco Creative Group, Gelia, Parkway Digital, FARM, The Revs Agency, Crowley Webb, Goldberg Segalla, 19 IDEAS, and Quinlan came together for the cause before hitting the lanes with their best Lebowski impressions.

Sixteen teams of four, including eleven company-sponsored teams, came to represent. But only one took home the glory and the coveted golden pin.

Manzella Marketing sleighed, pinning down prizes in every category. Scott Fierle was named the top men’s bowler, Nicole Meisenburg was named the top women’s bowler, and the Manzella team was named top team, sweeping the tournament. (Can you say ringer?) They wiped the floor with the rest of us, but we’ll spare you the details.

Thank you to Quinlan for sponsoring the event and to Kenmore Lanes for having us. And thank you to Big Ditch Brewing Co., NOCO Express, and Certo Brothers for donating additional prizes.

Head over to our Facebook page if you want to see the full gallery of all the beautiful people who joined us in ugly shoes and sweaters

ADDYS Announcements Blog

American Advertising Awards updates for 2018

By Dan Nesselbush

Each year, amid the hustle and bustle of the holiday season, we like to throw a few extra things on your to-do list with the American Advertising Awards. Here is a quick recap of some new highlights for the 2018 WNY American Advertising Awards (or ADDYs if you resist change).

The David I. Levy Communicator of the Year and Osborn Award for Creativity have been combined

AAF Buffalo’s roots trace back to a pair of organizations – the Professional Communicators of Western New York and Art Directors/Communicators of Buffalo – each with their own special awards to acknowledge individuals who helped shape our region’s creative scene.

The Professional Communicators of Western New York presented the David I. Levy Communicator of the Year annually while the Art Director/Communicators of Buffalo awarded the Alex Osborn Award for Creativity. Now united as one group of marketing communications professionals, AAF Buffalo’s board decided that the time is right to combine the awards due to parallel criteria for the honors.

In an effort to preserve the legacy of David Levy, one of the top ad agency executives in Buffalo from the 1950s through the 1980s, and Alex Osborn, the inventor of brainstorming and manager of the Buffalo office of Barton, Durstine & Osborn (precursor to the global agency BBDO), we’ve merged and reintroduced the awards into one honor each year which will now be known as the Levy-Osborn Award for Excellence in Communications.

The Levy-Osborn recognizes outstanding achievement and service in the communications industry. Recipients of this award are individuals who, through a consistent, high degree of original thinking in their field, have left an indelible mark on the Western New York creative community. Winners have a distinguished record of achievement over an extended period of time, which includes contributions to their company, the industry and the community. Nominations for this award, as well as the Joe Crowley Award for Service and Future Star, are being accepted until January 8, 2018.

CommUNITY: a commitment to a more diverse ad industry

Our board was honored to win first place in the AAF Club Achievement Awards Competition for Diversity & Multicultural Initiatives in 2016-17. We had the privilege of attending the Mosaic Awards gala during ADMERICA 2017 and drew inspiration from those who are committed to promoting diversity and inclusion in the industry, which was evident through their creative work and organization-wide initiatives. Following that event, one goal of our executive board was to take action locally to increase awareness of those inclusive advertising practices and encourage the development of a more diverse community of marketing professionals in Western New York.

While we’re in our second year of working with high school students at Buffalo Prep, we decided the next step we’d take at the professional level would be through the creation of a local category in the American Advertising Awards competition. New for 2018, the CommUNITY Award for Inclusive Advertising is designed to mirror some of the principles of the aforementioned Mosaic Awards program.

The award recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted and dynamic groups they are. This award recognizes advertising that addresses issues experienced by underrepresented communities and gives voice to groups that have been stereotyped or ignored in media and by society, increasing viewer’s perceptions and understanding of multicultural communities.

Changes with national American Advertising Awards categories

The public service print ad category will now accept campaigns.

Public service print ad campaigns of 2-4 pieces can be entered under category 22B. Work that qualifies as public service is advertising that has its goal being the improvement of the public’s health, education and/or welfare. Advertising work done for non-profit social organizations or causes, charities or NGOs should be entered in a Public Service category. Other Public Service submissions include work done for local, state and national governmental bodies, public safety, environmental, diversity, religious and education.

The Apps category has expanded this year to Apps, Games and Virtual Reality to accommodate virtual reality entries.

39E Virtual Reality: The computer-generated simulation of a three-dimension image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment.

The Elements of Advertising division now has a CGI category.

86B Computer Generated Imagery (CGI): Computer graphics to create or contribute to images in art, printed media, video games, films, television programs, shorts, commercials, videos and simulators.

Complete details about entering the 2018 WNY American Advertising Awards, along with exclusive behind-the-scenes videos following the production of the show, can be found at greataddys.com

Blog Speaker Speaker Series Stuff

Hiking the breadcrumb trail of food typography

By Jaime Applegate

“My ideas have always been bigger than me.”

In the second Spotlight Speaker Series of the year on November 8, Danielle Evans took us down the breadcrumb trail of her journey from art school to her coined profession, food typographer. It was a rocky road, and at some points she wanted to give up art altogether. Even her art teacher didn’t seem to have faith in her. Her drawings were good, but not great so she tried her hand at photography next. Then sculpture, then interiors, then design. Nothing seemed right. Finally, she tried her hand at typography and realized a passion developing. She loved the letterforms and how they conveyed an inherent meaning. Evans explains it this way, “there was a moment when things clicked – the breadcrumbs of my past brought me to this point.”

Evans decided lettering would be her specialty but she wasn’t able to find much work doing the type of design she wanted. With limited money and art supplies, she started lettering with different materials including food. Some of her ideas “just needed to get done” so she started producing the work she loved and posting it on Instagram under the handle @marmaladebleue. After just a few jobs, Target called and commissioned her for a project. After that, her career took off and she went on to do work for Disney, Condé Nast, and Bath & Body Works, just to name a few.

Evans captured the audience at the nearly sold out talk with her “dad joke” humor and inspiring story. She took us through many examples of her work, explaining her process along the way. She starts out with a sketch before getting her hands dirty with the ingredients – some of which she has been able to travel to different states to retrieve. Below is a sketch and final product using mined crab legs and claws.

One thing that stuck with me about Evan’s talk was this, “the work you covet, isn’t always the work you create.”

You can “covet” the design work of Danielle Evans, but that might not be the path you are supposed to take. You might even need to invent your own niche as she did with food typography. Evans did, however, recommend playing with your food and creating your own art if you are at all curious (just not on new marble countertops – they will never look the same!)

Finish out the Spotlight Speaker Series with us in 2018. You’ll even get to hear from one of Evan’s design idols – Tad Carpenter on May 16. You won’t want to miss it!

 

 

AdWeek Events Speaker Speaker Series Stuff

Big Ideas Know No Boundaries

By Dan Nesselbush

Disruption. That’s the name of the game. The pursuit and execution of an idea that makes an impact on a company or cause is probably why most of us chose to pursue careers in marketing communications. It’s also a safe bet that the creativity found in Super Bowl advertising had an influence as well. That’s why we thought it’d be interesting to hear about the process of taking a disruptive idea to the biggest stage in advertising as our second year of the Spotlight Speaker Series kicked off during 2017 Buffalo Ad Week.

Enter Kevin Corfield and Derek Julin of Pittsburgh agency Brunner. The duo came to Buffalo seven months after they did what every marketing pro dreams of doing; they created a Super Bowl commercial and arguably one of the most memorable in recent years with 84 Lumber’s The Journey.

Kevin and Derek’s story began with Brunner getting a call on Friday, December 9 from the president of the lumber retailer with the plan of doing something to grab the attention of everyone watching the biggest football game of the year – which was less than two months from happening. After a weekend under the directive to be controversial, their team ultimately settled on a story that would incorporate the theme of a border wall between the U.S. and Mexico.

What followed was an interesting timeline that went behind the scenes of an ad from a newcomer to advertising’s biggest stage with tidbits such as:

  • The wall was real – they constructed a 60 foot wide by 30 foot tall concrete wall with a door built into it for the shoot
  • The final scene took four takes on the last day of shooting – because the wall wasn’t finished until then and there were significant wind and dust storms that swept through that day
  • Having to find a solution to FOX’s announcement, during the script approval process, that they wouldn’t run the ad if the wall was shown as it was deemed too controversial
  • The flag in the ad was made from scraps found at their various shooting locations, adding to the authenticity of the story

Ultimately their work moved the needle which is what we all try to do. It did its job of being controversial and got people talking. The film has had over 11.2 million views on YouTube. The 84 Lumber brand gained national attention and they received over 60,000 applications (employee recruitment was an underlying goal of this project afterall).

The thing that stuck with me the most was when they said “big ideas know no boundaries.”

These guys are proof of that statement. They work in Pittsburgh at an agency with roughly the same number of employees as Crowley Webb; not an agency behemoth from New York City, Chicago, or Los Angeles. The fact their team was able to make one of the most talked about Super Bowl ads happen under the added pressure of a time crunch speaks volumes to how important a creative approach is.

There were a bunch of other really interesting things that happened during Brunner’s creation of The Journey, but you probably should’ve joined the 60 people who attended the talk. You have your next chance to better your brand during our Spotlight Speaker Series event on November 8 with a presentation by Danielle Evans, a designer with a passion for food typography.

A special thanks to our sponsors Gelia, FB Displays & Designs, VSP Graphic Group, and Luminus for their support in making events like this possible.

Blog Students Stuff

A Few Sips for the Scholars.

By Brittany Klotzbach

Last Thursday, we held our seventh annual Big Tip-Off. This event has become a favorite tradition of ours, combining friendly competition with a casual environment for networking. The venue allows us to mingle with peers in our industry. Each company that participates has their own representative bartender, pouring drinks for a good cause: raising money for the AAF Buffalo student scholarship fund.

Our bartenders were more than just baristas the night of the event. They also created some promotional videos that helped us boost the event on our social media channels. And it worked; we had our highest-ever attended Big Tip-Off with a whopping 183 attendees (increasing last year’s record by a whopping 73 people!). Our bartenders kept the excitement going, as many of them brought treats and decorated their tip jars. There were even sales to purchase pins raising money directly for the cause. This year’s Big Tip-Off brought in a total of $4,462.21 in tip money, which is more than $745 increase from the year prior. A special congratulations goes out to Biagio Patti, this year’s winning bartender who raked in an impressive $1,219.21 (and those 21 cents really played into effect!).

AAF Buffalo is proud to provide scholarship opportunities to local marketing students through the money we raised collectively at this event. A special thanks is owed especially to our celebrity bartenders who worked hard to earn those tips alongside Biagio Patti, representing Crowley Webb: Tim Staszak, Block Club; Doug Bradley, clevermethod; Grace Durant, Quinlan; Dan Gigante, 19 Ideas; Josh Robinson, Luminus; Kelsey Hanks, Martin; Max Principe, Fifteen. We would also like to thank all of the generous attendees that tipped big.

We hope to see you all again next year to challenge the returning champions from Crowley Webb!