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BOARD SPOTLIGHT: GREG POKRIKI

Name: Greg Pokriki 

Role/years with AAF Buffalo: Communications Chair- 2 years

Occupation: Content and Digital Marketing Associate at Invest Buffalo Niagara

Twitter handle: @GregPokriki

Instagram handle: @GregPokriki

Where do you work, and what does your role entail?
Invest Buffalo Niagara — Content and Digital Marketing Associate. I write for our blog. I host our podcast. I update our website. I run our social media channels. I craft our email newsletters. I do some public relations. If it’s content, it’s probably me.

What drove you to get into the advertising/marketing biz?

I’ve always been a very sentimental person. My favorite gift to get is the cheap, thoughtful one.  And so I think I see value in everyday or common things. More importantly, I love making other people confront that sentiment that they might not have even known was there. I see romance in a street meat vendor. So storytelling led me to this field.
More practically, in high school all my English teachers asked me if I wanted to pursue writing. In college I stood out as a writer. Getting that kind of attention at such a young age is influential. You have no frame of reference on how to become a writer, so to hear professionals complimenting you kind of puts it within reach. We all feel somewhat fraudulent in our field (at least I hope it’s not just me), but getting reassurances from people you respect and idolize is what got me started and what keeps me going.

What do you find challenging in our industry?

Any conversation that starts with, “Hey, I read your article.” It’s either uncomfortable flattery or awkward criticism.

What advice do you have for emerging talent in your field?

I suppose I am an emerging talent(?) in my field, so I should probably be taking more advice than I’m giving. My mantra, based off advice I’ve been given or read: Do more. The only way to get better is by putting out a large body of work. The only way to become a better writer is to write and read more. Other quick hits I love:

  • Proceed as if success is inevitable
  • The harder I work, the luckier I get

Tell us about organizations/charities you’re passionate about.

I like helping kids. I tutored at inner-city schools throughout college. I was able to help a lot of refugee children who both wanted to learn and wanted a friend. That was rewarding. Almost every child is creative, but it gets taught out of us. I’m passionate about keeping that spark alive.

What are three things you use at work every day?

Post-it notes. Stress ball. Microsoft Word.

When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?

I watch a lot of baseball.

What’s your favorite app or social media outlet? Why?

Twitter makes me laugh and keeps me informed. I’d like to use it less, though.

What’s the last thing you read?

Yes We (Still) Can- Politics in the Age of Obama, Trump, and Twitter

Duff’s or Anchor Bar?

Duff’s for the taste. Anchor Bar for the ambiance.

Why did you join AAF Buffalo?

I wanted to foster a creative community in Buffalo.

What role(s) do you play on the AAF Buffalo board?

I chair the communications committee.

What do you enjoy most about AAF Buffalo?

Feeling a part of a creative community. I’m always impressed by both the brain power and willingness to share that brain power.

How has AAF Buffalo impacted you professionally?

I’ve made so many connections and met so many talented people. It’s incredible when you’re at an event and sit back to think about how much talent is in the room. I love being a small part of that.

What differentiates AAF Buffalo from other groups?

It is both socially and professionally valuable. Many groups I’ve had experience with are only one.

What’s one pro tip you can share with our membership that will make their lives better or easier?

Write down everything. My notes app is home to so many terrible and often incoherent, 3 a.m. ideas. Every so often, there’s a decent one, too.

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Board Spotlight: Grace de Rosa

Name: Grace de Rosa

Role/years with AAF Buffalo: A year and a half

Occupation: Graphic Design

Instagram handle: greats_de_rosa

Where do you work, and what does your role entail?

I work for Telesco Creative Group as their graphic designer. My role can change from day to day – concepting, design, proofreading, production, etc. It varies everyday – I can never get bored. Every day I get to add more skills to my arsenal and grow as a professional.

What drove you to get into the advertising/marketing biz?

I probably began where most designers began, as an art kid. In college, I took an Advertising Design class in my junior year and I was sold from then on. The challenges and thought, accompanied by powerful design, attracted me to advertising.

What do you like best about what you do?

My favorite aspect of advertising is seeing our designs out in Buffalo. Most of the day, I am at a computer and just see my finished design on my screen. To see it out in the environment is super cool.

What advice do you have for emerging talent in your field?

For designers – keep creating. It can be difficult after a long day to even look at another computer screen, but having something of your own that you can work on at your own speed and ability will keep you sane. Advertising can be fast-paced, stressful and even irritating when clients don’t agree with your design decisions. Creating something by your own rules and just for fun is just that – fun.

What are three things you use at work every day?

Felt tip pen – I have one in every location in my life (work, car, bags, shoes…)

Trello – and on the sixth day, God created Trello. But seriously, it organizes projects and keeps comments/production notes/billing/sanity all in one place.

Paper – I have several sketchbooks and notepads but it seems like I like to sketch on whatever available paper is around just to get the idea out in case I lose it…I think I learned that from Greg Meadows.

What was your first job?

My first real job was at Tops all throughout college. I don’t miss working in customer service, but it did teach my how to be patient, how to handle “difficult” people, and how to be efficient.

When you’re not working, how do you spend your free time (hobbies, side projects, etc.)?

I own a ballet studio with my sister where we teach adult ballet and Pilates classes. I am also connected to my original ballet studio and perform professionally with them. My husband and I also own a photography studio and regularly shoot engagements, weddings etc. Outside of that, I love to spend time with my sarcastic husband, explore the outdoors and snuggle with our two overweight cats.

What’s one thing not many people know about you?

I think the fact that I dance ballet professionally is always surprising to people.

What’s your guilty pleasure?

I like to watch really terrible sci-fi movies with good pals. I am not proud of it, yet I kind of am.

What’s your favorite app or social media outlet? Why?

That would have to be Instagram, but I think that’s just a designer thing being that we’re visual thinkers. Cameras on phones are now almost better than most DSLRs and Instagram allows for quality imagery. I could scroll the day away.

What’s the last thing you read?

I just finished dog-earring a book called Young House Love. It’s written by a married couple who share over 200 DIY projects for your first home. They’re super creative and thrifty, and I have in mind to put a few into practice in my tiny apartment.

What’s your favorite hidden gem in WNY?

That would have to be my hometown – Youngstown. It’s nestled 30 miles north of Buffalo on the Niagara River and Lake Ontario. It’s a little town on the lake, and it’s beauty is unparalleled to any I have seen in WNY to date.

Duff’s or Anchor Bar?

I might have to say neither – my dad has been making kick-ass wings at his house since I can remember and I’ve never had one as good. So I guess my answer is Denny Gruarin’s.

 

Why did you join AAF Buffalo?

Every success/opportunity/internship/award I received in college was directly linked to AAF Buffalo. Not only did I want to stay connected as a now-professional, but I wanted to join to share with students the endless benefits AAF has to offer.

What role(s) do you play on the AAF Buffalo board?

My main role is on the Academics committee. As a recent college student, I felt my skills best suited Education. I am also on the Communications and Membership committees, aiding with graphic design needs.

What has been your proudest moment in your role on the board?

I think my proudest has been on the academic committee. We have had some solid new ideas put into practice for students in this upcoming year, and I am really excited for students to utilize us for their professional future. I also loved running portfolio review – an event that greatly benefitted me when I was a student. It’s fun to push students to live up to their potential, and watch as they graduate and get their first design job.

What’s your favorite AAF Buffalo event?

Preview Night, it’s just so awesome to see everyone’s best work. I’m a tactile person, so being able to lift up work (gently) and see it in person is really nice.

What do you enjoy most about AAF Buffalo?

All the people I have met.

How has AAF Buffalo impacted you professionally?

As a student, AAF Buffalo opened all the doors for me. It led to both my internships at Quinlan and Block Club. It led to my national ADDY award in my senior year. It led to my current, awesome job at Telesco Creative Group. Only two years into the industry, AAF Buffalo has already helped me to begin my professional career.

Why would you encourage others to join AAF Buffalo?

It’s so beneficial. AAF is designed for you – we’re a resource for you! There is no reason not to join. Unless you really dislike winning awards, seeing professional speakers and beer. And no one dislikes beer.

ADDYS Announcements Blog Board Industry Updates Latest News Stuff

Awarded at ADMERICA

By Dan Nesselbush

The annual gathering of the American Advertising Federation brought club and industry leadership together in Chicago for four days of education, networking, and awards at ADMERICA 2018. We bring you these updates from The Windy City:

Accolades for AAF Buffalo

While we came up a little short on our goal of a repeat as Club of the Year, we were still happy to exit Chi-Town with a stack of awards deeper than a pizza pie at Lou Malnati’s. AAF Buffalo received eight awards in the AAF’s Club Achievement Competition! For those of you keeping score at home, that’s 19 awards over the last three years.

2018 Club Achievement Awards 1st Place:
• Communications
• Programs
• Membership

2018 Club Achievement Awards 2nd Place:
• Advertising Education
• Public Service
• Government Relations
• Club Operations
• Diversity and Multicultural Initiatives

A huge thank you goes out to each and every member of our board of directors who contributed to another successful year: Tim Bouchard (Luminus), Kyle Rogers (BlueCross BlueShield of WNY), Josh Gumulak (Gelia), Andrew Bevevino (Martin Davison Public Relations), April Brown (Delaware North), Shannon Silva (dPost), Ally Balcerzak (Lloyd), Erin Haskell (Great Lakes Orthodontics), Brittany Klotzbach (Gelia), Jillian Minderler (Quinlan), Jaime Applegate (NOCO), Grace de Rosa (Telesco Creative Group), Teresa Carosa (Independent Health), Paige Meckler (Crowley Webb), Lauren Carmer (FARM), Greg Pokriki (Invest Buffalo Niagara) club admin Tina Pastwik, and our student liaison Noah Herman. They balance their work and family, yet still find a way to volunteer their time and energy throughout the year to make club initiatives happen.

It would be remiss of us not to thank our members, corporate members, sponsors, and the employers of our board members for their tremendous support throughout the year. Your participation allows our organization to thrive and create opportunities for all involved in the marketing communications field in Western New York, and that backing is greatly appreciated.

 

Shout-Out to SU

The student team from Syracuse University, members of AAF District 2, earned first place in the 2018 National Student Advertising Competition for their Ocean Spray campaign.

The NSAC is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semifinal, and national levels.

 

Celebrating Diversity

The AAF’s Mosaic Awards recognize companies, agencies, and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Our attendance at last year’s awards ceremony inspired the board to promote these practices at the local level with the creation of the CommUNITY Award for Inclusive Advertising. The local award in the American Advertising Awards competition recognizes content that extends beyond stereotypical portrayals and depicts multicultural communities and individuals as the complex, multifaceted, and dynamic groups they are. While you’re working on your 2019 submissions, check out a couple of winners from this year’s Mosaic Awards.

FCB Health | Gay Men’s Health Crisis (GMHC): Blood Equality: Blood Dumpster, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

FCB West | Levi Strauss & Co: Circles, Mosaic Awards 2018 from American Advertising Federation on Vimeo.

 

THE American Advertising Awards

The larva that is an 11th hour scramble to stuff envelopes and fill out online entry forms each January turns into the beautiful butterfly known as the American Advertising Awards each June. The national show honors the best of the best in advertising. While our Spotlight Speaker Series pals from Brunner brought home a few gold awards for their work on The Journey, it was also great to see a lot of creative work that wasn’t necessarily on our radar before. You can see all the winners at the 2018 American Advertising Awards website. Here is a personal favorite from the night.

Lonely Whale Foundation “Sucker Punch” Directors Cut from CURIOSITY SHOPPE on Vimeo.

Come on. Who doesn’t like watching people being slapped by a tentacle in slow motion?

Once again, ADMERICA provided great opportunities for our executive board to hear from industry leaders and champions of diversity initiatives, meet with our fellow AAF chapters, attend a slew of workshops, and draw inspiration from the best of the best at the American Advertising Awards.

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Don Nichols Scholarship 2018 Winners

Congratulations to the 2018 Don Nichols Scholarship winners!

For this year’s competition, students were asked to submit work related to the theme of racial inequality. Although we are half a century past the civil rights movement, our nation’s news is still filled with cases of racial imbalance.

Submissions could represent the creator’s take on this situation, as well as their thoughts, beliefs, and opinions on what can be done to help. Students were given creative license to submit their entry as an advertisement, booklet, essay, poem, illustration, multi-media piece, photograph, or virtually anything they could imagine.

The scholarship competition was open to all Western New York undergraduates in design, writing, communications, illustration, photography, and fine arts. Entries were judged by a panel of professionals from Crowley Webb. And the results are in.

Congratulations to this year’s winners:

$1,000 First Prize: Travis Springer – Villa Maria College

$500 Second Prize: Wendie Scherer – Villa Maria College

$300 Third Prize: Francesca Bubb – Villa Maria College

Honorable Mention: Malika Kodiak – University at Buffalo

 

About the Don Nichols Scholarship

Don Nichols began teaching at the Albright Art School. He founded its Graphic Design Program in 1950 and brought it to the University at Buffalo where, until his death on July 7, 1987, he served as the program’s head and an extraordinarily dedicated teacher. He educated hundreds of graphic designers, a number of whom attained national prominence. Nichols received the Osborn Award for Creative Excellence from the Art Directors/ Communicators of Buffalo and the Chancellor’s Award for Teaching from UB in 1982.

 

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Recap: Tad Carpenter Spotlight Speaker Series

On May 16, 2018 at Big Ditch Brewing Company, it was a full house for Tad Carpenter’s Spotlight Speaker Series talk! Who better to end our 2017-2018 Speaker Series than Tad? He led an exciting talk all about bringing a message to life through branding, packaging, and illustrative-based design. He gave us a look into the process behind his work and took us behind the scenes of his most famous projects. 

He spoke about how hard work and luck align, and continued to offer pieces of career-wisdom like:
• The importance of play (check out sunday-suns.com!)
• The positive impact that taking risks can have on your work and career
• The gratification that passion projects bring (like the incredible work he’s done for Boulevard brewing Co.)
Tad was an incredibly engaging speaker and we feel lucky to have been able to bring him to Buffalo. He took us on a creative journey and left us with one important piece of food for thought: how can design better the world around you?
 
Tad Carpenter is a Missouri-based designer, illustrator, author, and teacher, known for his vibrant and playful designs. He co-runs the design studio Carpenter Collective with his wife, Jessica. The studio handles everything from branding to strategy and design for its clients, which include Target, Coca-Cola, Macy’s, Old Navy, Conan O’Brien, Adobe, and MTV, among many others. You may recognize his colorful and whimsical poster work for John Mayer, Bob Dylan, Radiohead, Paul McCartney, and Dave Matthews Band, to name a few. Carpenter’s work has appeared in numerous publications, and he’s written and illustrated over a dozen children’s books. He currently teaches graphic design at the University of Kansas.
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Skillshop Recap: The UX/UI Balancing Act

This past Tuesday, FARM hosted our second Skillshop of the season. Adam “Beav” Bauer led us through a 101 course on user experience (UX) and user interface (UI). He shared advice, tips, tricks, and predictions with 17 eager student from several of Buffalo’s finest companies and agencies.

In case you weren’t one of the lucky ones in the audience, here’s what you missed.

UX vs. UI

Beav started out by helping us realize the differences and interplay between UX and UI. Ideally, you’d want someone dedicated to the visual design, layouts, and typography of UX while another brain concerns itself with the journey mapping, wireframes, and user searches of UI. But not every company has that luxury. So how do you manage both sides of the digital experience to promote good experiences and prevent bad ones? Start by solving problems.

Journey Mapping

To uncover these problems, Beav stressed the importance of journey mapping — thinking about the people, tasks, questions, touchpoints, emotions, and weaknesses — during the discovery phase. It’s a valuable opportunity to reveal significant gaps in the way your client’s business and/or online presence is performing, as well as reveal low-hanging fruit your clients haven’t seen before.

Data Gathering & Interpretation

Dig into the data and implement what you learned in the Google Analytics Skillshop. As you pull out insights, Beav advised you evaluate the site map, change hierarchies, and use the results to design with purpose.

User Interface

Once you’ve identified your direction, Beav led us through how to develop solid wireframes, including layout elements, suggested pieces, and a logical hierarchy. Every client’s online presence presents unique challenges, so Beav guided us through how to tackle them using strategic design.

Frameworks

Even if your style is design for desktop first, Beav reminded us to always think mobile. HIs top tools for responsive and adaptive frameworks? He recommends Bootstrap, Foundation, Skeleton, and Gumby.

Testing

Make sure your website works for everyone involved: the CEO, e-commerce, the developer, the customer, and marketing. Beav urged us to test. Test, test, and then test again. As many times as it takes, A/B test everything. By thoroughly reviewing your website, you’ll be able to refine it to get the best results for your client.

Looking Forward

Where is the digital user experience going from here? Off screen. With the growing prominence of personal assistants like Siri and Google Home, Beav dropped this knowledge bomb on us: 30% of digital marketing will not be on a screen by 2020. Be prepared for that evolution.

Whether you’re contributing to the research, messaging, design, or development of your client’s digital presence, keep in mind these UX/UI tips and best practices for a website your clients and their customers will love.

 

By Lauren Carmer

Speaker Speaker Series

Primal Branding Unleashed on Buffalo’s Advertising Community

By Tim Bouchard

Patrick Hanlon has branding figured out. The lightbulb went off in his head while gardening in Connecticut in the early 2000s. What did all of the most successful brands in the world have in common? What elements were crucial to growing consumer loyalty? Apparently exactly seven elements: Creation Story, Creed, Icons, Rituals, Lexicon, Nonbelievers, and Leadership.

The main concept of Primal Branding is to look past the logo and recognize that true consumer loyalty resides in belief systems and aligned values. Long term value of consumers relies on the idea of their recurring interactions, whether it’s purchases, shares, or attendance. To build that level of inclusion, those people need to feel connected and fulfilled.

Each element within Primal Branding serves to support the acquisition and connection necessary for a brand to instill confidence and loyalty in its audience. Think of the creation story and leaders such as Bill Gates (Microsoft) and Steve Jobs (Apple). Think of the icons we are exposed to on a daily basis like the orange Gatorade jugs we see at the end of the bench on a sideline at a game. Maybe you’re a Starbucks customer and love that every morning you order your beverage using language like Tall, Grande, or Venti.

Branding has become the basis for engagement strategy that reaches beyond direct paid advertising. It factors in lifestyles, actions, and senses across multiple platforms. The clutter in advertising demands the message and connection be stronger. The growth of social media and digital channels adds more and more touch point opportunities for engagement.

As a creative community, we will constantly have to fight the battle of branding being misdefined by the general public as a logo, but with every complete brand we launch, we’ll help make the world a slightly better place.

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2018 Portfolio Review Recap

On Saturday, April 7, Villa Maria College hosted the annual 2018 Portfolio Review. As Part II of the AAF Buffalo Portfolio Series, this event focused on putting what students learned from Part I, the Portfolio Seminar, into practice. Art directors, graphic designers, freelancers and other visual communication professionals from all over Buffalo came ready with business cards in tow and advice at the ready. Senior, junior, and sophomore students from Villa Maria College, University at Buffalo, Buffalo State College, Daemen College, and Rochester Institute of Technology were also in attendance and ready for professional feedback and insightful guidance.

Designed like speed networking, the Review consisted of one-on-one interviews with a professional and a student to assess the student’s portfolio and provide critiques when needed. The Review allowed for the students to not only gain interview practice, but also learn about how to most effectively talk about their work in the time allotted. Not only is this event beneficial for student portfolios, it is also an excellent networking event for those nearing graduation. Many past attendees have gained connections, internships and even jobs from the Portfolio Review!

Students presented their work from 10 a.m. to 3 p.m. with an intermission for lunch. This allowed for even more networking opportunities for students to connect with professionals after their quick interview. At the end of the review, we asked our professionals to vote on the “best” portfolio in their expert opinion, and who was most deserving of our three scholarships.

Congratulations to these three students, who not only took home professional validation, but also an AAF Buffalo scholarship as well:

1st Place: Francesca Bubb – Villa Maria College

2nd Place: Cassie Chu – Buffalo State College

3rd Place: Emma Roberts – Buffalo State College

And a special thank you to our professionals who gave up their Saturday morning for us:

Katie Arcara from The Chapel
Peter Arcara from Dpost
April Brown from Delaware North
Darryl Colling from Crowley Webb
Joe Conti from The Revs Agency
Collin Corcoran from Delaware North
David Gram from Say What Group
Nicole Reinard from Crowley Webb
Jamie Ruminski from Delaware North
Zack Schneider from FIFTEEN
Brittney Sikora from White Bike
Megan Sweeney from Gelia
Sarah Walczak from Farm
Amanda Widzinski from Crowley Webb
Jason Yates from Gelia

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The D2 Addy Goes Too

Creative ideas take an interesting journey, each one unique. Some come from an organized ideation session full of tried-and-true brainstorm techniques. Others are a 2 a.m., wake up out of a deep sleep to jot down a note type idea.

The ideas below share a common path, though. These ideas all won a District 2 Addy award. Congratulations to the Buffalo winners!

Silver

Poster

Worry Not About Your Widow Poster

Crowley Webb

Irish Classical Theatre Company

 

Silver

Poster

Yes Your Mates Are Mourning Poster

Crowley Webb

Irish Classical Theatre Company

 

Silver

Outdoor Board

Eat Smart Outdoor – Reruns

Crowley Webb

Eat Smart

 

Silver

Integrated Advertising Campaign – Regional/National – Consumer

Eat Smart – Mixed Media

Crowley Webb

Eat Smart

 

Silver

Integrated Brand Identity Campaign

New Buffalo Shirt Brand Identity

White Bicycle

New Buffalo Shirt

 

Silver

Sound Design

NBA Dual Chrome

dPost

New Era Cap Company

 

Silver

Student – Consumer Campaign

Daemen All High: See and Be Seen

Daemen College

 

Congratulations again to all the D2 Addy winners! Thanks for making Buffalo proud.

 

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AAF ASKS: WHO INSPIRES YOU?

Who are a few artists, writers, designers, or creatives you admire? Who inspires you to do better work?

“Good artists copy. Great artists steal.”

Paige Meckler

Beyonce inspires me. She may be a celebrity, but she’s much more than that. She’s fierce, she’s confident, she’s a feminist, she’s bold. She is passionate about what she believes in and inspires me to be the same. Our members should also check out Michael Smart. Michael Smart is a PR pro that helps people in the industry improve their pitching success and enhance their PR writing. He’s a genius for us PR folks specializing in media relations. I went to his conference in Chicago. Check it out! 

Andrew Bevevino

Writers – Ned Vizzini, Hunter Thompson, Christopher Moore, Stephen King

Musicians – Father John Misty, Mac DeMarco, King Krule (Archy Marshall), ScHoolboy Q

Comedians – Dave Chapelle, Mike Birbiglia

Greg Pokriki

To name just a few: Donald Glover, Bo Burnham, Frank Ocean, Chance, David Sedaris, Steve Rushin, Tom Verducci. I don’t think artists don’t have to be in the same discipline to inspire you.

Erin Haskell

I read Fast Company daily – I like the quirky stories they have that merge business, marketing and culture.  

Brittany Klotzbach

I personally have a lot of appreciation for good photography. I don’t have any specific photographers in mind when I say that, but there’s something special about coming across a breathtaking photo.

April Brown

For designers, and really any creative-minded human, inspiration can come from anywhere. I know that sounds suuuper artsy fartsy, but really–at the most random times throughout my day I’m inspired–the color that someone chose to paint the window trim on their house, the pattern on some crusty vintage wallpaper, the way a fancy meal is plated, the shapes that are made on the ground when the sun shines through a tree, and on and on and on…

But to give you a more tactile answer, designers who inspire me:

  1. James Victore: Radical and inspiring talks, his mantra is “make work that matters, have an opinion, and love something other than yourself” I highly suggest giving a listen to his “Burning Questions” series on YouTube.
  2. Lauren Hom: Playful letter / illustrator who isn’t afraid to share her process and technical progression. Check out her series #HOMwork and sign up for it through the link on her instagram!
  3. Tad Carpenter: Clever yet strategic mid-century modern style designer / illustrator. If nothing else, given him a follow on Twitter and prepare to be enlightened, and definitely check out the work on his website. He’ll be coming to a Big Ditch Brewery near you this May! Score.

Dan Nesselbush

Tough question and if I sit down and think about it, I don’t think I really have any specific person that serves as an inspiration.

There is a lot of hero worship in the marketing industry – I’m sure you all know some of the names I’m thinking of – and that whole idea in a creative industry feels a little dirty to me.

I guess with that response my inspiration is probably the first old man to ever yell “Get off my lawn!” to a bunch of kids.